Penguin Books: Kid

Unputdownable.

Advertising Agency: Saatchi & Saatchi, Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Karen Wong, Richard Copping
Photographer: Lim Sok Lin
Retoucher: Simon Ong
Copywriter: Ramanjit Singh Gulati

11 comments

bknowlden's picture
bknowlden
3647 pencils

why i love what i do.

tirthomitro's picture
tirthomitro
2762 pencils

superb ideation. the copy, tho', is a very old one that has been used, with fantastic recall, for an english daily in east india.
and somehow the copy doesn't complement the mind blowing visual interpretation of reading as a part of life!
well done!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

"Reading is part of life". That would have actually been a great line for the campaign as opposed to "Unputdownable".

jai hind's picture
jai hind
356 pencils

only one word 'wow'

jai hind
art director

Guest's picture
Guest

Books makes you sleep.

Guest's picture
Guest

Not true, except for YOU. Slowhead.

johnston's picture
johnston
144 pencils

I don't get it.

kbaudelaire's picture
kbaudelaire
54 pencils

HAHAHA un-unlikeable. <3

Guest's picture
Guest

after another half hour in the strategy oven, this recipe will be totes delicious. but it's not quite there yet.

Guest's picture
Guest

Can't say I rate this, just an interesting visual, nothing clever.

Mosaddaq's picture
Mosaddaq
71 pencils

Made In Japan ?

impossible is nothing !

Log in or register to post comments