Penguin Books: Hospital

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Edmund Choe
Copywriters: Lydia Lim
Art Directors: Lydia Lim
Photographer: Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Wizard Photography

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16 comments

thirty6chambers's picture
thirty6chambers
1464 pencils

this is ffffresh!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Fantastic set.
Beautifully realized, and works well for the product.
Just the the right amount of art direction

www.jpmountford.com

niffob's picture
niffob
94 pencils

These are very nice.

Davosk's picture
Davosk
4833 pencils

Outstanding x 4.

funky_frogii's picture
funky_frogii
2538 pencils

please explain

love anything creative
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thirty6chambers's picture
thirty6chambers
1464 pencils

penguin is a book publisher. if you need an explanation beyond that then... sorry.

Alistair C.'s picture
Alistair C.
692 pencils

wow, very good :)

Brema's picture
Brema
192 pencils

this is the stuff that epiphanies are made of!! for the sake of Rohith, the ad simply takes you through various stages of a story in a book (obviously published by Penguin) by defining the page range.. sorry guys had to let him share in on our enlightenment

Strike two stones with one bird

AD1014's picture
AD1014
307 pencils

very very good. it deserves to have won at cannes (i think it won gold).

Jimmie's picture
Jimmie
127 pencils

Oh this one is really cool. Very great job. N°1.
"

salvarredy's picture
salvarredy
352 pencils

great, great campaign,
the pictures are awesome!

really good job.

slim's picture
slim
1047 pencils

Excellent work for Silverfish bookshop ...oops, I mean Penguin books.

Saatchi & Saatchi does it again.

Texnartist's picture
Texnartist
225 pencils

Fine I get it, but if these images are tied to specific book and not just to get people to read in general shouldn't they at least have the name of the book?

••• Why Think When It's Easier To React •••
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picktokyo's picture
picktokyo
1404 pencils

this is fantastic love it very much

satrianee's picture
satrianee
3748 pencils

i wish these "books" are for real. And maybe a cover of the real one was in the ad somewhere... Would it be too much to ask?

kleenex's picture
kleenex
28787 pencils

I like them all.

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