Penguin Books: FairyTales

Books for every interest.

Advertising Agency: Y&R, Malaysia
Executive Creative Director: Gigi Lee
Creative Group Head: Hoe Yew Pong
Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay
Copywriters: Boone Wong, Andrea Yap, Azeril Johari
Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man
Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin
Typographers: Emily Tan, Loh Gan Kai
Photographer: Wizard Photography

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17 comments

VampAd's picture
VampAd
1153 pencils

Beautiful.

CrackerJackWorks's picture
CrackerJackWorks
10424 pencils

a lovely campaign

hasalaka.th's picture
hasalaka.th
290 pencils

Brilliant campaign up to bottom.

Troll's picture
Troll
608 pencils

I really like this campaign.
Nice insight and brilliantly executed.
Congrats. Wish I'd done it.

bate_palmas's picture
bate_palmas
1479 pencils

Ok - brilliant. I thought at first it wasn't great but I've changed my mind. 10 points.

somecopywriter's picture
somecopywriter
1098 pencils

Amazing craft in the whole series, I love the attention to detail. What a great campaign.

f1th4p's picture
f1th4p
7 pencils

Best from campaign. I wish the rest had some illusions in it.

mark3r's picture
mark3r
1940 pencils

Love the art!

:::MARK3R:::

Jackbr's picture
Jackbr
1371 pencils

Great art and nice concept.

Jack

CommandZ's picture
CommandZ
2472 pencils

Just a top notch job all the way round.

kleenex's picture
kleenex
26231 pencils

Winner!!! The whole set of ads are great.

stickynotes's picture
stickynotes
1058 pencils

great artwork! spot on for penguin

MindDrift's picture
MindDrift
1079 pencils

I don't understand the hype. The visual is stunning, but the concept is very reminiscent of Absolut vodka.

thatcopyguy's picture
thatcopyguy
44 pencils

Beautiful. About time that penguin got recognized as an icon.

Chelle Boo's picture
Chelle Boo
56 pencils

Im speechless...this is mind blowing.

ajx's picture
ajx
113 pencils

Nice detailing

deja fuck

Nike Diesel's picture
Nike Diesel
13339 pencils

Excellent campaign. So stylish and perfect in details. I really adore all executions in this campaign. Well done!

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