Penguin Books: Devil May Care

Advertising Agency: Urban pin-up, South Africa
Copywriter: Jason Kempen
Art Director: Rupert Allcock

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21 comments

Neil Levy's picture
Neil Levy
314 pencils

penguin books is going to kill me? well i say, when it comes to threats, take a number penguin books. you see, smokey the bear told me when i was five that "only i could prevent forest fires" which was pretty ironic given that i lived 100 miles from the woods. then nancy reagan told me to "just say no to drugs" and i was like "ok. but i'm like 7 so i don't really know what you mean, nancy, but you're old and so you must know something i don't." and now this. how long must i live in fear. helllllllllllllllllllp.

whitespace's picture
whitespace
1953 pencils

hahaha

Seixas's picture
Seixas
95 pencils

You read. You die.

ripya's picture
ripya

lie and let die and hey it doesnt matter coz you only twice twice and bond does have a license to kill...

ripya's picture
ripya

lie and let die and hey it doesnt matter coz you only twice twice and bond does have a license to kill...

jazarah's picture
jazarah
1262 pencils

"if we showed any more...." yea please don't

mishkaa's picture
mishkaa
296 pencils

crap.......

kithketh's picture
kithketh
10 pencils

hmm... this might lower the book sales...

Guest commenter's picture
Guest commenter

i really like it. its the true spy insight.

Guest commenter's picture
Guest commenter

It's simple art direction and a simple headline.
It would be welcomed relief to see this kind of ad in Norway

Guest commenter's picture
Guest commenter

I NEVER KNEW THE BRITTISH HAD A SENSE OF HUMOUR> ITS FUNNY

Wordnerd's picture
Wordnerd
6662 pencils

The line is great!

krautland's picture
krautland
3204 pencils

this is lame.

aadi's picture
aadi
230 pencils

Totally love the line... :)

Guest commenter's picture
Guest commenter

Yeah, wordnerd.

The line was great back in the '80s when Todd Tilford first wrote it.

And in the 25+ years since when every cooking show chef uttered it about his/her recipe.

Good Lord.

Guest commenter's picture
Guest commenter

Looks like someone forgot about the "if, then" clause.

Being an ad for a publishing company, you'd think someone would have caught that grammar error. Bummer.

Gunjan69's picture
Gunjan69
67 pencils

the line is from the movie 'Topgun'

Charlie: Where did you see this?
Maverick: Uh, that's classified.
Charlie: It's what?
Maverick: It's classified. I could tell you, but then I'd have to kill you.

gracey's picture
gracey
100 pencils

so kill me, haha

Luis Maram's picture
Luis Maram
252 pencils

It doesn't matter what this is, genial or lame. It's 007... it will sell anyway.

december's picture
december
93 pencils

i think they were going for a more colloquial feel than a literary one, ironic since they sell books. I think the line is too easy.

RoodDood's picture
RoodDood
46 pencils

the line is horrible. some doink mentioned spy insight. what spy insight?? sheesh.

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