21 comments

Neil Levy's picture
316 pencils
Neil LevyTuesday, June 3, 2008 - 17:27

penguin books is going to kill me? well i say, when it comes to threats, take a number penguin books. you see, smokey the bear told me when i was five that "only i could prevent forest fires" which was pretty ironic given that i lived 100 miles from the woods. then nancy reagan told me to "just say no to drugs" and i was like "ok. but i'm like 7 so i don't really know what you mean, nancy, but you're old and so you must know something i don't." and now this. how long must i live in fear. helllllllllllllllllllp.

whitespace's picture
1957 pencils
whitespaceTuesday, June 3, 2008 - 22:25

hahaha

Seixas's picture
95 pencils
SeixasTuesday, June 3, 2008 - 21:06

You read. You die.

ripya's picture
ripyaWednesday, June 4, 2008 - 00:09

lie and let die and hey it doesnt matter coz you only twice twice and bond does have a license to kill...

ripya's picture
ripyaWednesday, June 4, 2008 - 00:09

lie and let die and hey it doesnt matter coz you only twice twice and bond does have a license to kill...

jazarah's picture
1264 pencils
jazarahWednesday, June 4, 2008 - 02:29

"if we showed any more...." yea please don't

http://jazarah.net/

mishkaa's picture
296 pencils
mishkaaWednesday, June 4, 2008 - 02:39

crap.......

kithketh's picture
12 pencils
kithkethWednesday, June 4, 2008 - 03:20

hmm... this might lower the book sales...

Guest commenter's picture
Guest commenterWednesday, June 4, 2008 - 03:55

i really like it. its the true spy insight.

Guest commenter's picture
Guest commenterWednesday, June 4, 2008 - 04:06

It's simple art direction and a simple headline.
It would be welcomed relief to see this kind of ad in Norway

Guest commenter's picture
Guest commenterWednesday, June 4, 2008 - 04:28

I NEVER KNEW THE BRITTISH HAD A SENSE OF HUMOUR> ITS FUNNY

Wordnerd's picture
6714 pencils
WordnerdWednesday, June 4, 2008 - 04:31

The line is great!

krautland's picture
3241 pencils
krautlandWednesday, June 4, 2008 - 05:28

this is lame.

aadi's picture
230 pencils
aadiWednesday, June 4, 2008 - 05:35

Totally love the line... :)

Guest commenter's picture
Guest commenterWednesday, June 4, 2008 - 09:16

Yeah, wordnerd.

The line was great back in the '80s when Todd Tilford first wrote it.

And in the 25+ years since when every cooking show chef uttered it about his/her recipe.

Good Lord.

Guest commenter's picture
Guest commenterWednesday, June 4, 2008 - 12:04

Looks like someone forgot about the "if, then" clause.

Being an ad for a publishing company, you'd think someone would have caught that grammar error. Bummer.

Gunjan69's picture
67 pencils
Gunjan69Wednesday, June 4, 2008 - 12:06

the line is from the movie 'Topgun'

Charlie: Where did you see this?
Maverick: Uh, that's classified.
Charlie: It's what?
Maverick: It's classified. I could tell you, but then I'd have to kill you.

gracey's picture
100 pencils
graceyThursday, June 5, 2008 - 21:27

so kill me, haha

Luis Maram's picture
242 pencils
Luis MaramFriday, June 6, 2008 - 01:24

It doesn't matter what this is, genial or lame. It's 007... it will sell anyway.

Luis Maram
http://blog.luismaram.com

december's picture
93 pencils
decemberTuesday, June 10, 2008 - 16:54

i think they were going for a more colloquial feel than a literary one, ironic since they sell books. I think the line is too easy.

RoodDood's picture
46 pencils
RoodDoodMonday, July 14, 2008 - 02:44

the line is horrible. some doink mentioned spy insight. what spy insight?? sheesh.