Penguin Books: Devil May Care
Advertising Agency: Urban pin-up, South Africa
Copywriter: Jason Kempen
Art Director: Rupert Allcock
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21 Comments
penguin books is going to kill me? well i say, when it comes to threats, take a number penguin books. you see, smokey the bear told me when i was five that "only i could prevent forest fires" which was pretty ironic given that i lived 100 miles from the woods. then nancy reagan told me to "just say no to drugs" and i was like "ok. but i'm like 7 so i don't really know what you mean, nancy, but you're old and so you must know something i don't." and now this. how long must i live in fear. helllllllllllllllllllp.
neil levy
hahaha
You read. You die.
"What it is. What it was."
lie and let die and hey it doesnt matter coz you only twice twice and bond does have a license to kill...
lie and let die and hey it doesnt matter coz you only twice twice and bond does have a license to kill...
"if we showed any more...." yea please don't
http://jazarah.net/
crap.......
http://maitrilanger.blogspot.com/
hmm... this might lower the book sales...
i really like it. its the true spy insight.
It's simple art direction and a simple headline.
It would be welcomed relief to see this kind of ad in Norway
I NEVER KNEW THE BRITTISH HAD A SENSE OF HUMOUR> ITS FUNNY
The line is great!
this is lame.
Totally love the line... :)
Yeah, wordnerd.
The line was great back in the '80s when Todd Tilford first wrote it.
And in the 25+ years since when every cooking show chef uttered it about his/her recipe.
Good Lord.
Looks like someone forgot about the "if, then" clause.
Being an ad for a publishing company, you'd think someone would have caught that grammar error. Bummer.
the line is from the movie 'Topgun'
Charlie: Where did you see this?
Maverick: Uh, that's classified.
Charlie: It's what?
Maverick: It's classified. I could tell you, but then I'd have to kill you.
so kill me, haha
It doesn't matter what this is, genial or lame. It's 007... it will sell anyway.
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com
i think they were going for a more colloquial feel than a literary one, ironic since they sell books. I think the line is too easy.
I used to think heavy thoughts, until they crushed my head.
the line is horrible. some doink mentioned spy insight. what spy insight?? sheesh.