Penguin Books: Desert

Penguin Books: Desert

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Your rating: None Average: 4.4 (8 votes)

Comments

flavourfish's picture
Submitted by flavourfish on Thu, 2008-06-19 02:09.

Nice ads, like this one and the one with the couple best.

eugenius's picture
Submitted by eugenius on Thu, 2008-06-19 05:07.

can someone explain??

Submitted by bknowlden on Thu, 2008-06-19 10:35.

It's basically a metaphor for a book. You get a piece of information from one page and the story continues on the next.
--
brandon

www.brandonknowlden.com

the_capywriter's picture
Submitted by the_capywriter on Thu, 2008-06-19 06:27.

I guess it just teases you to read the book; The intriguing visual makes you wanna read, at least untill page 239 :)

Submitted by mikepants2005 on Thu, 2008-06-19 06:42.

Another ad using the infamous Statue Of Liberty submerged! Didn't I see that one in a Planet of the Apes film in 1968?

Submitted by Alistair Craven on Thu, 2008-06-19 07:54.

stop complaining, luxor markers just won gold for press @ Cannes, though they used Che Guevara & Hitler made out of words.... how original. Che & Hitler.... compared to them, the statue of liberty is not so used :p

Mezooo's picture
Submitted by Mezooo on Thu, 2008-06-19 09:52.

i don't get it

Submitted by ricklongo on Thu, 2008-06-19 15:47.

I understand the campaign, but couldn't get this one.

Submitted by krautland on Thu, 2008-06-19 16:44.

lovely work. subtle enough for finicky pseudo-intellectuals to feel like the ad agency understood their sensibilities, broad enough to intrigue a wider audience.

Submitted by thelionaspirant on Fri, 2008-06-20 00:18.

Alistair luxor won because it used Che and Hitler smartly. That creative was a result of months of laborious efforts. First make the effort of taking a look at that ad before you criticise it.
if you had said something about the grand prix i'd have understood because it really baffles me how such a campaing can win the grand prix.