Penguin Books: Cold war
Advertising Agency: Urban pin-up, South Africa
Copywriter: Jason Kempen
Art Director: Rupert Allcock
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10 Comments
This is a bit of a tired formula - blacking out words to convey your message. I guess it works but I think 007 should evoke more suspense and intrigue.
That's my first thought...
A scrambled messsage could work better.
"What it is. What it was."
crap........
http://maitrilanger.blogspot.com/
I get just enough information from this one. It makes a good print ad where the copy is the headline. It gets my thumbs up vote.
I like it. It gets the information across in a unique way. Its nice to see the copy as the headline as the copy. I give it a thumbs up.
done for syphon filter2 (PS2).
It's very Cold War era. I think its very wry and requires a bit of thinking. Then again, book readers are smart and should get it. Nice work.
It would be great to see how it looked in the press. I am sure it would have caught quite a few people off guard.
better than the previous one.
if I was a consumer, i'd look at this and go 'huh?'