7 comments

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Very Gary Goldsmith (for those familiar with his past work.)
A very solid ad. I'm not in love with it for some reason. But if it goes on to win something, I can clearly see why.

TopJeff's picture
TopJeff
479 pencils

Great campaign.

Jeff

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sakal jain's picture
sakal jain
4 pencils

so simple. . .perfect communication.Great ad.

Davosk's picture
Davosk
4833 pencils

I love this campaign, perfect, simple in every way.

Yeminius's picture
Yeminius
151 pencils

I wish that that thing would be possible in my country
HAIL TRANSANTIAGO!

Ftoom's picture
Ftoom
6 pencils

It would've had a much greater impact if the book was suspended in mid-air - sort of like it's still in the readers hand, but the reader's invisible - rather than it being placed on the bench, cuz that just looks like the reader went to a bathroom break or something.

Guest's picture
Guest

Ftoom:

"that just looks like the reader went to a bathroom break or something."

That's why there's the line 'Escape into a book'...

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