Very Gary Goldsmith (for those familiar with his past work.)
A very solid ad. I'm not in love with it for some reason. But if it goes on to win something, I can clearly see why.
It would've had a much greater impact if the book was suspended in mid-air - sort of like it's still in the readers hand, but the reader's invisible - rather than it being placed on the bench, cuz that just looks like the reader went to a bathroom break or something.
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Very Gary Goldsmith (for those familiar with his past work.)
A very solid ad. I'm not in love with it for some reason. But if it goes on to win something, I can clearly see why.
Great campaign.
Jeff
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TopCreatives, the premier online community for creative pros.
so simple. . .perfect communication.Great ad.
I love this campaign, perfect, simple in every way.
I wish that that thing would be possible in my country
HAIL TRANSANTIAGO!
It would've had a much greater impact if the book was suspended in mid-air - sort of like it's still in the readers hand, but the reader's invisible - rather than it being placed on the bench, cuz that just looks like the reader went to a bathroom break or something.
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