Pencils of Promise: Pencil, 3

You never know what a child could do with a pencil.
61 million children don't have any chance to get education. Help us build the schools of their future.

Advertising Agency: Labstore, Madrid, Spain
Creative Director: Daniel Pownall
Art Director: Carlos Yuste
Copywriter: Fabio Escolar
Illustrator: Oscar Guiterrez

Published: 
July 2014

9 comments

Uncertain's picture
Uncertain
568 pencils

Don't like the illustration approach at all. But nice concept.

Uncertain | Assumption is the Mother of All Fuckups

Pete R.'s picture
Pete R.
2904 pencils

Illustration isn't that great.

Art & Illustration

hmias's picture
hmias
112 pencils

There are people who make wonderful pieces crafted out of pencil lead. would have been cool to see that here

cvchitale's picture
cvchitale
1418 pencils

'Pencils of Promise' is awesome

everartz's picture
everartz
7609 pencils

seriously!?
illustrations made the ad dull.. could have been way impactful if the illustrations were done in 3D i believe..

| Everartz |

kleenex's picture
kleenex
40708 pencils

good idea, but needed some more work.

Caio89's picture
Caio89
504 pencils

Literal, bad.

Summertime Secret's picture
Summertime Secret
161 pencils

Terrible!
The headline made think that pencil is bad for children.

sami koofiani's picture
sami koofiani
65 pencils

good idea

Sami Koofiani

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