Penalty: Pants

The more you run, the shorter the distance.

Advertising Agency: Z, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director / Art Director / Copywriter: Leonardo Macias
Advertiser's Supervisor: Leandro Ramiro Heine Dos Santos
Planner: Rodrigo Cerveira
Account Manager / Account Supervisor: Gustavo Pereira
Producer: Diogo Piccinino
Art Buyer: Alice Iamamura
Illustrator: Boreal
Photographer: Rodrigo Ribeiro
Typographer: Leonardo Macias

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7 comments

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

jayT13's picture
jayT13
11 pencils

good ads are simple & clever...like this one

colombiad's picture
colombiad
34 pencils

concreto.

Hammad S's picture
Hammad S
480 pencils

haha wonderful way of sending the msg across

jinfan102's picture
jinfan102
160 pencils

I love this campaign! Effective. Makes me want to run more, so I can fit into my size 0 jeans again :/

dean viii's picture
dean viii
1676 pencils

The line ruins this. A great writer knows when not to write.

kbx911's picture
kbx911
916 pencils

yes, thus, the greatest, like yourself, never write at all

You Are What You Expect

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