PEFC: Save the green, 6

The Mexican rainforest is under threat. Choose PEFC certified wood products.

In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.

Advertising Agency: JWT Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica
Producer: Paul de Groot

9 comments

kleenex's picture
kleenex
29454 pencils

The concept is not bad.

certaintly's picture
certaintly
4060 pencils

good good good. clever. makes you think.

the old flag-recourse, but hey it works.

certaintly's picture
certaintly
4060 pencils

concept maybe loses strength if it's repeated with so many other countries.....

the way i read it was "the forest is part of our country's identity" - - if you do this with so many other countries, that "rich" identity that's exclusive to you becomes diluted

something to think about

salil.sharma's picture
salil.sharma
2278 pencils

Excellent Concept & Execution

tirthomitro's picture
tirthomitro
2758 pencils

finalists for sure

they showed me a picture & i laughed
dignity has never been photographed

Elias Önder's picture
Elias Önder
350 pencils

that is such a breathtaking idea, stunningly exectued!

tatamarangon's picture
tatamarangon
142 pencils

DONE

arielmx's picture
arielmx
12 pencils

I do not think is real, the Mexican government does not allow the flag and emblem are used in marketing material, in this case ADVERTISING; these can only be used for government use in Mexico or abroad. But maybe it was made it only for a advertising contest.

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