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Save the green, 5

Agency: 
Published/Aired: 
May 2013
Description: 

In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.

The Cameroon rainforest is under threat. Choose PEFC certified wood products.

Advertising Agency: JWT Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica
Producer: Paul de Groot

Comments (2)

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Highest Rated

tatamarangon's picture
tatamarangon
Activity Score 142

DONE

certaintly's picture
certaintly
Activity Score 3994

concept maybe loses strength if it's repeated with so many other countries.....

the way i read it was "the forest is part of our country's identity" - - if you do this with so many other countries, that "rich" identity that's exclusive to you becomes diluted

something to think about

tatamarangon's picture
tatamarangon
Activity Score 142

DONE

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