PEFC: Save the green, 5

The Cameroon rainforest is under threat. Choose PEFC certified wood products.

In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.

Advertising Agency: JWT Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica
Producer: Paul de Groot

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2 comments

certaintly's picture
certaintly
4060 pencils

concept maybe loses strength if it's repeated with so many other countries.....

the way i read it was "the forest is part of our country's identity" - - if you do this with so many other countries, that "rich" identity that's exclusive to you becomes diluted

something to think about

tatamarangon's picture
tatamarangon
142 pencils

DONE

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