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11 comments

TopJeff's picture
TopJeff
479 pencils

This is a great campaign. It's clear and straightforward, very well focused on the main selling point of the product, and it's also lighthearted and fun.

Jeff

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TopCreatives, the premier online community for creative pros.

Rog's picture
Rog
6094 pencils

Isn't this idea a bit cliche and underwhelming... even from an MM's point of view?

>>>> That's not an ad. THIS is an ad.

bknowlden's picture
bknowlden
3647 pencils

It's definetly a pun, but pretty cool for the product, i like it.

Beatboxer's picture
Beatboxer
1519 pencils

Hey! The translation doesn't have the 'made'.

It's just 'Brought to you by nature' (as I posted earlier, about the videos)

The signature here says: 'The power of nature is infinite'.

twelve_noon's picture
twelve_noon
617 pencils

very simplistic idea and nothing new...

Beatboxer's picture
Beatboxer
1519 pencils

Another information:

This ad and the one with the butterfly represent a kind of 'light' water of the brand (and therefore the chosen creatures!).

Rog's picture
Rog
6094 pencils

Cliche. Naive. Soft. Forgetable.

>>>> That's not an ad. THIS is an ad.

Marucuturu's picture
Marucuturu
120 pencils

Boring, in my opinion. May get the message across, but if that was the case in advertising, we would
still be writing classified ads...

Regards.

jonft's picture
jonft
264 pencils

It takes less than 3 secs to get the idea. Good!

Rog's picture
Rog
6094 pencils

Are you being ironic... or are you a retail CD?

>>>> That's not an ad. THIS is an ad.

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