Pedigree: Ultralight

Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerda Reichl-Schebesta, Bernhard Grafl
Copywriter: Karin Schalko
Art Director / Graphic Designer: Jeff Stenzenberger
Photographer: Udo Titz

Published: 
April 2008

12 comments

wildbore's picture
wildbore
749 pencils

2much!!

dadada's picture
dadada
1720 pencils

i don't like to say student work, coz student come up with brilliant ideas coz they think spontanously freely, but i can say that such low level musn't be published!

Everybody is creative, be yourself.

pretty good's picture
pretty good
364 pencils

Student work?

the Pun-isher's picture
the Pun-isher
228 pencils

To the team who worked on this:
I don't pretend to know anything about advertising, but here's an idea...
How bout telling the truth.

All the Great ads do that well.

krautland's picture
krautland
3216 pencils

pedigree light, now with more helium.

Guest's picture
Guest

LMAO

justmyopinion's picture
justmyopinion
28 pencils

I believe I speak for all the readers of this site as it pertains to the comments spewed from the keyboards of individuals who slam every single execution with nasty, uncalled for, and idiotic comments, who, by the way, don't have the guts, nor the work to post on this site: shut up or put up.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I didn't even know people still presented this idea to ANY client...

AssassinX's picture
AssassinX
1329 pencils

I cannot understand the idea. Is it because English is my 2nd language?

TrainRunner's picture
TrainRunner
225 pencils

I like the idea. I think the art direction is lacking a little bit. First I wouldn't have put a "Light" post in the middle of an ad that is for Pedigree "Light". And secondly the expression of the child doesn't seem right. I would think she wouldn't be happy that her dog is floating. I can picture her trying to pull the dog back down to the grown rather than walking and smiling while looking up. Luckly she didnt run into the light post.

jorj's picture
jorj
638 pencils

why not

JAGGY's picture
JAGGY
1382 pencils

Nice :)

Jaggy, MICA Ahmedabad

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