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The freshest dog breath, Bruno

Agency: 
Published/Aired: 
March 2014
Description: 

Dog owners all over the globe know that it’s called “dog breath” for a reason. You can’t go through the day having 2 to 3 meals, licking your fur, catching sticks, retrieving balls out of the lake, sniffing other dog’s butts, finding dead squirrels in the park, and then expect to have fresh breath. To smell fresh breath from a dog would be utterly surprising and take your breath away. This campaign amusingly captures the moment the owners realize how clean and fresh their dog’s breath is thanks to Pedigree Dentastix Fresh.

Fresher Breath than yours.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Directors: Marco Obermann, Achim Metzdorf
Art Directors: Zorica Micic, Christian El Asmar
Copywriter: Manu Manceda
Photographer: Murat Aslan
Art Buyers: Eva à Wengen, Birgit Paulat
Post-Production: Andreas Doria
Creative Managing Directors: Darren Richardson, Kristoffer Heilemann, Sebastian Hardieck

Comments (13)

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Highest Rated

damnson's picture
damnson
Activity Score 11517

It sucks horribly bad. Using the mechanisms of funny internet pics is always bad.

An axe murderer of ads.

Uncertain's picture
Uncertain
Activity Score 568

meh. it's no more than fine. Like First idea fine.

Uncertain | Assumption is the Mother of All Fuckups

NY Belfry's picture
NY Belfry
Activity Score 1045

For some reason at a distance, these characters remind me of something out of "Alien".

morse's picture
morse
Activity Score 17364

I've seen this meme before. Works for Pedigree.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobafett's picture
bobafett
Activity Score 2276

It looks like too many things i've seen!

feysal's picture
feysal
Activity Score 2561

it is a clever approach and it does give a spin on the visual. Good art direction.

groovy baby!

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Just putting a logo on a meme is a bit lazy, but in this case it doesn't even make sense. It would have been more appropriate for a client like Smint (Dog breath? try Smint etc.)

damnson's picture
damnson
Activity Score 11517

It sucks horribly bad. Using the mechanisms of funny internet pics is always bad.

An axe murderer of ads.

dvsn's picture
dvsn
Activity Score 24

Completely agree with you

hillmarky's picture
hillmarky
Activity Score 90

Hello forced digital composition, my old friend.

Caio89's picture
Caio89
Activity Score 517

Terrible.

kleenex's picture
kleenex
Activity Score 43452

not good imo.

Davy jones's picture
Davy jones
Activity Score 94

yeah.. i've seen this visual before ... lazy creative..#the only piretes is me

Marcao's picture
Marcao
Activity Score 3029

Bad.

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