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Stronger

Agency Network: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by TBWA, France for Pedigree, within the category: House, Garden.

Give your dog stronger teeth.

Advertising Agency: TBWA/Paris, France
Creative Director: Erik Vervroegen
Art Director: Mohamed Bareche
Copywriter: Stephane Gaubert
Photographer: Benedicte Longechal

Comments (33)

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talkingisfree's picture
talkingisfree
Activity Score 2712

Good idea, bad art direction.

des4graphic's picture
des4graphic
Activity Score 282

agree

-----------------------------------------------|
\\Graphic in every where.... look around you!\\

Ian B's picture
Ian B
Activity Score 15

Why the hand drawn line?!!!

STRTLRS's picture
STRTLRS
Activity Score 1601

Because it's the "in" thing and everyone wants to do it, even when it doesn't fit the tone. It's art directors doing what they like instead of what's right for the product or client.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

sneakyhands's picture
sneakyhands
Activity Score 1857

get stronger furniture, your dog is no longer stopped by metal.

Grrrr's picture
Grrrr
Activity Score 1961

Great idea, bad art direction.

Wordnerd's picture
Wordnerd
Activity Score 6692

nice!

john doe's picture
john doe
Activity Score 1571

art-direction spoils a nice idea.

Goblin's picture
Goblin
Activity Score 412

thumbs up for idea!
________
www.multimedia-stock.com

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

How many for that idea? Art? no, no...only the idea, thanks.

Cuanto por la idea? el arte? no, no, solo la idea, gracias.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

justpassingby's picture
justpassingby
Activity Score 1368

how will the dog get stronger teeth if he hasnt eaten it yet?
think about that one for a little while

Wordnerd's picture
Wordnerd
Activity Score 6692

maybe that dog frequently get this food.
think about that one for a while. jesus...

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

@justpassingby

Are you the client? What terrible reasoning.

demplu's picture
demplu
Activity Score 12

yeah,,i agree,,,the visual can't represent the message of this ad

Don Rapper's picture
Don Rapper
Activity Score 223

maybe this is the second can, and the first one was opened by his owner!.... is that relevant at all?

Guest's picture
Guest

Right !!!!

nicoB's picture
nicoB
Activity Score 129

actually it's not the product in the dog tray that is advertised, its the one on the pack shot that is. That's why it works

mandoiii's picture
mandoiii
Activity Score 27

Love the idea!

Ed Mintone's picture
Ed Mintone
Activity Score 585

bow.. wow!

control C's picture
control C
Activity Score 108

bow... wow??...Nice idea, bad photoshop, really bad comment

brndnrap8's picture
brndnrap8
Activity Score 170

Everyone complains a lot.

http://www.sharkcountry.blogspot.com/

luisrivera11's picture
luisrivera11
Activity Score 469

good idea, terrible execution im very sorry!

brain123's picture
brain123
Activity Score 830

Very funny

danyels0n's picture
danyels0n
Activity Score 202

I like it, when i realized the product was dentastix. I also agree the handwritten headline is unnecessary.

sonucoues2002's picture
sonucoues2002
Activity Score 804

what if you are giving this first time to your dog.
in that case let him have this thn his teeth become stronger

funky_frogii's picture
funky_frogii
Activity Score 2538

i love this..very good.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

fractalrene's picture
fractalrene
Activity Score 1504

Not bad...

Jumba's picture
Jumba
Activity Score 2

Been done. I should know, I did it for Eukanuba around 5 years ago.

gribovitch's picture
gribovitch
Activity Score 63

funny how everybody gives advertising lessons to tbwa paris.

said the joker to the clown

BlackMikel's picture
BlackMikel
Activity Score 34

Good idea, but think done before.

paradius's picture
paradius
Activity Score 60

my dog will revenge the enemies!

Guest's picture
Guest

Not only do they try to rip you off, they send your email out and you get a ton of junk mail.
I am from Kosovo and know bad English, give please true I wrote the following sentence: "New york consumer credit counseling services."

Thank you so much for your future answers :(. Finley.

deacotrim's picture
deacotrim
Activity Score 75

simple and effective. I dont really like the art direction.

andrea cotrim
www.andreacotrim.com

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