Pedigree: Stronger

Pedigree: Stronger

Give your dog stronger teeth.

Advertising Agency: TBWA/Paris, France
Creative Director: Erik Vervroegen
Art Director: Mohamed Bareche
Copywriter: Stephane Gaubert
Photographer: Benedicte Longechal
Published: March 2008

Your rating: None Average: 7.1 (15 votes)

Comments

Good idea, bad art direction.

Why the hand drawn line?!!!

STRTLRS's picture

Because it's the "in" thing and everyone wants to do it, even when it doesn't fit the tone. It's art directors doing what they like instead of what's right for the product or client.

www.storytellerscreative.com

get stronger furniture, your dog is no longer stopped by metal.

jochen's picture

Great idea, bad art direction.

nice!

art-direction spoils a nice idea.

Goblin's picture

thumbs up for idea!
________
www.multimedia-stock.com

javo_rc's picture

How many for that idea? Art? no, no...only the idea, thanks.

Cuanto por la idea? el arte? no, no, solo la idea, gracias.

http://javoramirez.wordpress.com/

how will the dog get stronger teeth if he hasnt eaten it yet?
think about that one for a little while

maybe that dog frequently get this food.
think about that one for a while. jesus...

@justpassingby

Are you the client? What terrible reasoning.

yeah,,i agree,,,the visual can't represent the message of this ad

maybe this is the second can, and the first one was opened by his owner!.... is that relevant at all?

actually it's not the product in the dog tray that is advertised, its the one on the pack shot that is. That's why it works

Love the idea!

Ed Mintone's picture

bow.. wow!

bow... wow??...Nice idea, bad photoshop, really bad comment

Everyone complains a lot.

http://www.sharkcountry.blogspot.com/

good idea, terrible execution im very sorry!

brain123's picture

Very funny

I like it, when i realized the product was dentastix. I also agree the handwritten headline is unnecessary.

sonucoues2002's picture

what if you are giving this first time to your dog.
in that case let him have this thn his teeth become stronger

Funky_Frogii's picture

i love this..very good.

love anything creative
http://addot.blogspot.com/

Not bad...

Been done. I should know, I did it for Eukanuba around 5 years ago.

funny how everybody gives advertising lessons to tbwa paris.

said the joker to the clown

BlackMikel's picture

Good idea, but think done before.

my dog will revenge the enemies!

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