Pedigree: Strong
For strong dogs.
Agency: TBWA, Wien, Austria
Creative Directors: Robert Wohlgemuth, Gerd Turetschek, Elli Hummer
Copywriter: Karin Schalko
Art Director: Jeff Stenzenberger
Photographer: Andreas Franke
Illustrator: Fanni Kovacs
Via: adgoodness
34 Comments
nice and simple.
It won't see the car coming. apart from that: yep, nice
WOW good!
But the "Claim" wasn't necessary!
http://pauflies.blogspot.com/
http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/
Is it just me, or does anyone else realize - if it's for strong dogs where's the dog food for weak dogs or average dogs? Isn't it the Pedigree food, in its self, that makes dog's strong? So the headline should be something more like "Makes dogs strong".
Better yet, get rid of the line altogether as mentioned above. It is an extra layer, not needed.
Other than that, I like the execution. Nice.
for strong dogs...(get pedigree) meaning it will "make" strong dogs. it's a very cliche line (for strong teeth.. get arm&hammer toothpaste , for fast relief get visine, etc.)
I see what you're saying but I guess that's another interpretation depending on how you read it.
"Isn't it the Pedigree food, in its self, that makes dog's strong?"
well, Pedigree is basically dog food that's pretty bad for any dog (strong, average or weak). quality-wise this is some of the biggest rubbish you could give to your dog. and many dog owners know that.
the point of this being that every dog owner who gets even a bit of info on dog food (or reads the label) will find this ad funny but extremly irrelevant.
besides that... this is nice ad ;-)
I really like this. Great work. I've seen the sold concepts for pedigree from various tbwa shops so this is just amazing to me.
As an Austrian citizin and well-informed advertiser I can inform you, that this ad was never even close to being published. Actual pedigree work in Austria looks 100% the same as in all the other countries - except the dull and boring headlines are in German. Best regards.
Damn good. If this belongs to the 70s, you belong to the tung dynasty. Bravo.
you, dear sir, are f*cking annoying and need to go away. take your rubbish non-constructive comments elsewhere.
Wordnerd, you're a retard
Well Fab, do you work for tbwa austria? Then please explain, why they (you?) chose a highway here when it's completely unnecessary? my first impression really was "it's gonna be run over". it's no big deal really, but if you got a clean idea, you are targeting pet owners and you choose to put a dog in the middle of a road (a deep fear of any dog owner) when it could be a sidewalk or anything, then you are either inexperienced, too lazy to think or well, as you said it, retarded. thanks for you comment anyway. please don't stop now
Nah... You're just jealous. Don't cry, poor boy.
BTW: Great ad!
I am with Wordnerd.
Nice Ad by the way...
Nice
If i do this, i would replace the bone with a pack of Pedigree.
If it has extra calcium... then you have something there (actually, am drawing a sketch of that).
Nice. The kind of idea that looks so obvious that makes you think 'How I didn't thought of that...'
Good job.
really .... Nice Idea
clever
wtf? seems to be a students work
SK, why your comment is always the same: "wtf? seems to be a students work" ?...
the wtf question and the student's work phrase... are you a teacher or something??
it's becoming kinda boring, specially because you never explain WHY it's "student work" for you. i like your photo and i know you're blonde, but still, maybe everyone would like to know the reasons why you kill 99.7% of the ideas here.
by the way, i don't think it looks like student work at all, for me it's a very simple idea and i've never seen it before. that is quite surprising precisely because it's so so simple;
it really makes you think "how nobody thought of it before??" like someone said up there.
man, don't bother, i think SK is one of those characters like bara bara baez or the guy with the dog fleas, who post things to amuse themselves when they're bored.
i just wish it didn't happen that often :)
yeah, SK and bara bara can have some drinks together and talk a lot.
which one you think is she in the photo, because.... oh never mind, both are blond.
hahahahhahahaahhhhaaaaaaaaaaaaaaa
nice ad, good idea, clear n simple but great.
Very nice, made me smile.
Don't like it at all. So you exagerate and BAM! you have a great ad? It's not that simple. sorry.
actually they don't show a dog digging a BIG hole in the garden. that whould be that simple
SO! if the dog is that strong is because he is eating pedigree... and what the hell is he doing whit a eating-bone? so i think THAT bone is making that dog strong!!!
it's a treat they gave him for good behavior. :P
its nice... i agree with pauflies that the claim wasn't necessary!
www.tahirmahmood.com
P E R F E C T
no word. just imagine the impact of picture.
izmild
http://uniquetvcomm.blogspot.com
i agree that the bone and the copy doesn't have to be there
also, why highway?
a concrete floor will do the same trick
Great, no more words necessary.