Pedigree: Stick

With Omega-3 for a smarter puppy. Pedigree. We're for dogs.

Advertising Agency: Colenso BBDO, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director / Copywriter: Levi Slavin
Copywriter: Dave Govier
Agency Producer: Shayna Armstrong
Account manager: Dave Munn
Senior Account Director: Karla Fisher

December 2010


Birol Ecevit's picture
Birol Ecevit
41 pencils

not get it

Guest's picture

if you don't get it, then you need to eat Pedigree :)

mikeelrapido's picture
1929 pencils



lahaff's picture
1518 pencils

For GOD sake, stop using flowcharts!

I will not rest until I see an ad-world free of fucking flowcharts.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Despite being just a liiiiiitle bit tired of these YES/NO paths, I like it. Omega 3 IS beneficial for your brain and I suppose it is for dogs as well. Shows their intellegence :)

Billoughsby's picture
5124 pencils

A cute group of ads, but I am sick of flowchart ads too.

Did anyone ever see this?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

hehe that's a lot better

HappyHour's picture
2381 pencils

love those

Chelsey Homan's picture
Chelsey Homan
90 pencils

Guess who can't figure out how to delete misplaced comments!
So instead, you all get this. Happy Holidays.

morse's picture
16987 pencils

It's a good ad for us, but I don't think flowcharts will sell dog food. Any stupid puppy image would do better.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahidali's picture
4069 pencils

The ad is not smart enough. May be, someone in the team should try eat something with omega3


Yarp's picture
385 pencils

Seriously. Please STOP with the flowcharts already.

Rastamathamba420's picture
251 pencils

maybe i dont get it because i dont have pet... or I forget to eat pedigree at my meal

CuriousPencil's picture
4225 pencils

A tired vehicle for a false claim. Omega 3 does Zero for canine intelligence. Would love to see someone get a bollocking for this kind of nonsense.

Research, in case you were bothered:

Guest's picture

Oh com on guy! how many times do we see the graph, chart, spreadsheet ad with a twist!?!? done. done and done.

Guest's picture

i guess it once was a pretty nice idea.

Guest's picture

Right Lahaff

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