Pedigree: Roof

Say goodbye to the imaginary friend.
Pedigree, Adopt a puppie

Advertising School: Miami Ad School, Brazil
Art Director: Ilan Orengel
Copywriter: Paulo Amaral

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16 comments

Guest's picture
Guest

1st QUARTER! Tzzzz

Guest's picture
Guest

oh god the aesthetics of the whole ad is haywire. seriously a huge disaster

Guest's picture
Guest

cute campaign

mark3r's picture
mark3r
1940 pencils

That single star is for the Photographer and Art Director... this is sad.

:::MARK3R:::

silvi's picture
silvi
4172 pencils

tHE COMPOSITION IS TOO DARK. I CAN´T SEE VERY WELL THE IMAGINARY FRIEND. DON´T YOU?

CUTIEPIE's picture
CUTIEPIE
347 pencils

Agreed. And Paulo: just get an account then :) !!!

Guest's picture
Guest

Hey this is Paulo , speaking, the copywriter. I think you guys just dont get it. It think it is pretty good. They told us even to send it in to competitions.

jbuckingham's picture
jbuckingham
713 pencils

I don't really get it...sorry.

rigas520's picture
rigas520
6 pencils

not good image

Sushi lover's picture
Sushi lover
905 pencils

it is almost missing the girl and the dog.
idea: 2*; graphic:1*.

Dream needs to be big!

Guest's picture
Guest

The guy above saying he's Paulo is faking. Because I'm Paulo and I didn't say anything.
Nothing about competitions at all or whatever ...
So it means he's making it up.

ERROR404's picture
ERROR404
770 pencils

really bad art

Ed Rapport's picture
Ed Rapport
724 pencils

Hey Paulo. next time have your art director lighten up on the image you are trying to emphasize... the darkness is not gradual. the contrast happens to fast.. bad art, bad art...

JFDreamer's picture
JFDreamer
176 pencils

Foster's Home For Imaginary Friends, cartoon network

Dzsoi's picture
Dzsoi
5268 pencils

It's not an imaginary friend but a TV star. But nice idea.

Guest's picture
Guest

I like the idea, though you can hardly see it..

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