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Published/Aired: 
July 2010
Description: 

Say goodbye to the imaginary friend.
Pedigree, Adopt a puppie

Print advertisment created by Miami Ad School, Brazil for Pedigree, within the category: House, Garden.

Advertising School: Miami Ad School, Brazil
Art Director: Ilan Orengel
Copywriter: Paulo Amaral

Comments (16)

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Highest Rated

Guest's picture
Guest

I like the idea, though you can hardly see it..

Guest's picture
Guest

1st QUARTER! Tzzzz

Guest's picture
Guest

oh god the aesthetics of the whole ad is haywire. seriously a huge disaster

Guest's picture
Guest

cute campaign

mark3r's picture
mark3r
Activity Score 1949

That single star is for the Photographer and Art Director... this is sad.

silvi's picture
silvi
Activity Score 4172

tHE COMPOSITION IS TOO DARK. I CAN´T SEE VERY WELL THE IMAGINARY FRIEND. DON´T YOU?

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Agreed. And Paulo: just get an account then :) !!!

Guest's picture
Guest

Hey this is Paulo , speaking, the copywriter. I think you guys just dont get it. It think it is pretty good. They told us even to send it in to competitions.

jbuckingham's picture
jbuckingham
Activity Score 905

I don't really get it...sorry.

rigas520's picture
rigas520
Activity Score 6

not good image

Sushi lover's picture
Sushi lover
Activity Score 907

it is almost missing the girl and the dog.
idea: 2*; graphic:1*.

Dream needs to be big!

Guest's picture
Guest

The guy above saying he's Paulo is faking. Because I'm Paulo and I didn't say anything.
Nothing about competitions at all or whatever ...
So it means he's making it up.

ERROR404's picture
ERROR404
Activity Score 770

really bad art

Ed Rapport's picture
Ed Rapport
Activity Score 724

Hey Paulo. next time have your art director lighten up on the image you are trying to emphasize... the darkness is not gradual. the contrast happens to fast.. bad art, bad art...

JFDreamer's picture
JFDreamer
Activity Score 176

Foster's Home For Imaginary Friends, cartoon network

Dzsoi's picture
Dzsoi
Activity Score 8440

It's not an imaginary friend but a TV star. But nice idea.

Guest's picture
Guest

I like the idea, though you can hardly see it..

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