Pedigree: Natural

New and exclusive recipe that combines the best of the natural ingredients.

Advertising Agency: Holy Jesus, Santiago, Chile
Creative Director / Art Director / Illustrator: José Edwards

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20 comments

CharlieR's picture
CharlieR
92 pencils

social ads against pollution are a good thing ;-)

adcook's picture
adcook
156 pencils

Holy Jesus, Holy Jesus, that is bad.

All ears's picture
All ears
233 pencils

Yes, that is rather terrible.

teenquey's picture
teenquey
290 pencils

Holly Jesus, what are you doing?

McGrot's picture
McGrot
89 pencils

HAHAHAHAHAHHAHAHAHAHAHHA!!!!

Alistair C.'s picture
Alistair C.
692 pencils

Holly Jesus, I though only cartoon dogs can point their tail like that!

Pauflies's picture
Pauflies
205 pencils

jajajajaja
You're right...

FlyingDogs's picture
FlyingDogs
968 pencils

Hahahahaha!!

On a serious note though, it reminds me of this campaign: http://adsoftheworld.com/media/print/home_center_leather_camp_two

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Guest commenter's picture
Guest commenter

Its a "pointer" you ignoramus. Pointers point at things. They're a gundog. Go google it.

JAGGY's picture
JAGGY
1382 pencils

Leave Pedigree to TBWA.

Jaggy, MICA Ahmedabad

peak900's picture
peak900
211 pencils

So natural - the promise of the product. So unnatural - the artwork.

Byte's picture
Byte
325 pencils

Photoshop disaster.

Byte!

fifilo's picture
fifilo
74 pencils

Eish!!!

Brema's picture
Brema
192 pencils

If the treats are worth it a really excited dog would wag its tail in a more swooshing manner, no?

Strike two stones with one bird

brainzed's picture
brainzed
652 pencils

No, cause it's hunting…
Btw, I found the visual quite nice… and the idea not bad…
I think you people are very tough today…

NatalieM's picture
NatalieM
1687 pencils

The idea is not bad. The photoshop artwork does need to be elevated, though.

december's picture
december
93 pencils

so does the dog food contain duck?

Bring Out Your Dead's picture
Bring Out Your Dead
14 pencils

Being that I Hunt and that you would not use a
pointer on ducks makes me wonder WTF they are
doing with this dog there!

If your trying to sell dog food to people who hunt
with there dogs make sure you use the right dog.

Research your audience before you run your ads.

the idea is there its just not flushed out.

Ohh and btw the dogs do point there tails like that.

karinova's picture
karinova
28 pencils

Not "flushed out"? Heh!
God help me, I do love a good pun.

annie_us's picture
annie_us
90 pencils

I don't think, this will go good.

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