Pedigree Light: Ultralight

2much!!

NO its toooooooooooooooooooooooooooooooooooooo much

(think BIG)
An !dea can change your life!

i don't like to say student work, coz student come up with brilliant ideas coz they think spontanously freely, but i can say that such low level musn't be published!

Student work?

To the team who worked on this:
I don't pretend to know anything about advertising, but here's an idea...
How bout telling the truth.

All the Great ads do that well.

pedigree light, now with more helium.

I believe I speak for all the readers of this site as it pertains to the comments spewed from the keyboards of individuals who slam every single execution with nasty, uncalled for, and idiotic comments, who, by the way, don't have the guts, nor the work to post on this site: shut up or put up.

I didn't even know people still presented this idea to ANY client...

I cannot understand the idea. Is it because English is my 2nd language?

I like the idea. I think the art direction is lacking a little bit. First I wouldn't have put a "Light" post in the middle of an ad that is for Pedigree "Light". And secondly the expression of the child doesn't seem right. I would think she wouldn't be happy that her dog is floating. I can picture her trying to pull the dog back down to the grown rather than walking and smiling while looking up. Luckly she didnt run into the light post.

why not

Nice :)