Pedigree Jumbone Maxi: Cow

Pedigree Jumbone Maxi. The longer lasting bone.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Directors: Elena Dozhdikova, Nikita Voblikov
Copywriter: DIma Nikolaev
Agency Producer: Marina Shponko
Account Director: Maria Ustkachkinseva

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13 comments

Manoma's picture
Manoma
1093 pencils

Mmmm...

Manoma's picture
Manoma
1093 pencils

Not very precise....

yesprabhakar's picture
yesprabhakar
72 pencils

What's "Longer Lasting" got to do with long legs.doesnt make any sense !!

HappyHour's picture
HappyHour
2386 pencils

A larger bone is probably going to last longer.

dean viii's picture
dean viii
1676 pencils

fail

Pincuid's picture
Pincuid
163 pencils

My guess is that they did the long legs because the product is called Jum-bone ...and dogs usually chew on animal bones (cow, sheep, etc). And with this representation they're trying to imply that their product will last as long as a huge cow bone. I don't think it's brilliant but it's not that bad either

luispiter's picture
luispiter
2756 pencils

jajajaja

ace85le's picture
ace85le
3939 pencils

I actually think they did alright. The product must have come in different flavors: pork, beef, lamb, etc. However the digital imaging is pretty weak.

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niniasufle's picture
niniasufle
407 pencils

It's like... first idea? just my guess

pierrelastname's picture
pierrelastname
2869 pencils

nothing new

Kriativity's picture
Kriativity
418 pencils

i meant next to next!

sukhdev's picture
sukhdev
148 pencils

dosent make sense to me.

iambusy's picture
iambusy
2219 pencils

first thought

busy.

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