Pedigree: Joystick, 3

Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Bruno Prosperi, Renato Simões
Art Director: Ronaldo Fonseca
Photographer: Peu Campos
Art Buyer: Teresa Setti
Account Vice President: Fernanda Antonelli
Account Director: Ricardo Taunay
Account Supervisor: Italo Vetorazzo
Media: Flávio de Pauw, Fábio Cruz, Juliana Mello, Carolina Pimentel

10 comments

NY Belfry's picture
NY Belfry
1045 pencils

The idea here is not really that clear.

kleenex's picture
kleenex
33776 pencils

Hold the item like a joystick and the dog goes nuts... Not great.

Marcao's picture
Marcao
2630 pencils

Too forced.

fadirahhal's picture
fadirahhal
235 pencils

I like the idea but visually its weak and the layout too, no depth as well..

ozzano's picture
ozzano
66 pencils

I like this print. Really catchy.

Ozan Kocamaz

sold's picture
sold
3261 pencils

for gamers, it's a joke.
but i think that "control your dog" isn't a strong enough argument to buy food, is it?

Sushi lover's picture
Sushi lover
907 pencils

loving dogs is different with controlling dogs, just saying. I don't like the idea of controlling dogs.

Dream needs to be big!

Frank Spitzer's picture
Frank Spitzer
44 pencils

Fun idea. Art direction needs help. Also needs a tag.

acafella's picture
acafella
44 pencils

Best not to involve pets as your game...

acafella's picture
acafella
44 pencils

Best not to involve pets as your game...

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