Pedigree: Hydrants
When dogs eat well, they dream well.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Sakib Afridi
Copywriters: Sakib Afridi, Sandeep Fernandes
Additional credits: Mohammad Yahia
Published: January 2008
14 Comments
Nice campaign, guys! I don't get this one, though.
Where's the link between hydrants and dogs?
Cmon man! haven´t you ever seen dogs peeing on them in movies or cartoons?
looshez...we're you born a barn.
Perhaps this has other 'Meaning'...lol
With great ADS comes great responsibility
Love the shoes and frisbees, but this doesn't do it as well. Peeing on fire hydrants is hardly the stuff of (happy) dreams.
www.danielglezmilan.blogspot.com
Great campaign. Nice and different concept.
www.danielglezmilan.blogspot.com
Peeing, alright. Prefer the other ones.
Don't think this is about fire hydrants in particular. Could've been a light pole, a car or the watchman's chair. But then fire hydrants look better than all of those.
Love all three of 'em.
i like this, pushes the refresh button on current dog food ads- here is the dog that likes to eat our food kinda thing!!
i like it- alot- nice
copywriter out!
i love all the 3
fab...love the whole tellytubby landish feel!
copywriter out!
dam I love this sooo much; posted a comment three times!
copywriter out!
...
rjk
always Sir Cast(always matter) i(me) C(see)
the baseline (and the ad itself also actually) doesn't make sense, you don't buy food for your dog so he sleeps/dreams well