Pedigree: Giving Life

Turn your dog into God. Canine Blood Donation Drive.

Advertising Agency: R K Swamy BBDO, Chennai, India
Executive Creative Director: Navneet Virk
Creative Directors: Navneet Virk, Premkumar Prasad
Associate Creative Director: Arun R Kumarasamy
Copywriter: Arun R Kumarasamy
Art Director: Premkumar Prasad
Illustrator: Raj Selvan
Digital Artist: Sivakumar Chinnasamy
Account Manager: Nitin Verma
Published: February 2012

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11 comments

suresh90's picture
suresh90
620 pencils

Epic! Truly inspiring creative, inspired by the 'Creation of Adam' painting.

desicreative's picture
desicreative
17 pencils

Truly a gem of a creative from India. Brilliant insight. Brilliant idea. Brilliant execution.

bate_palmas's picture
bate_palmas
1479 pencils

Turn your dog into God? A bit past the mark isn't it?

mercedes's picture
mercedes
179 pencils

Just a word pun doesn't make both ads the same, joe. The idea is entirely different. Am surprised at your comparison.

joelapompe's picture
joelapompe
3438 pencils

I don't say it's the same... but both are playing on the fact that God is dog spelled backwards

kleenex's picture
kleenex
26174 pencils

I like the art.

Crash's picture
Crash
187 pencils

mmmm...no.

creativegodown's picture
creativegodown
252 pencils

Simply amazing! I love it! A totally new perspective to a totally new category!

pramz's picture
pramz
4 pencils

Great!!!!. Good job guys! Keep it up!

kaustubhmax's picture
kaustubhmax
55 pencils

Great

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