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26 Comments
"Smart Dogs" should provide fertile ground for better ideas than this. Also what's up with the craptastic photoshop job on the post-it note?
i'd be impressed if a dog made this ad. unfortunately, i'm pretty sure it was a human.
But I'm not too sure about you (Pedro!)...
Jaggy, MICA Ahmedabad
It's student work FFS, lay off the chopping skills a little!
why is this student ad, which was on the critique page in the forum for a while, suddenly on the front page?
it's still lame, you know.
Some student work gets posted. :)
First thought, kids.
Work it harder.
>>>> That's not an ad. THIS is an ad.
Jagjit Singh u shud carry on singing man.dats ur mettle!
look who's watching!
Bad photoshop or not, bad insight or not... can someone explain what a post-it with 'Hey! Shoo...' (what does it mean anyway) has to do with smart dogs?
this is ahmeda-bad.
Hi Chris, next time you need a pun on the word bad, here it is. Badvertising.
Jaggy, MICA Ahmedabad
Is that YOUR ad or is it a different Jagjit? I remember seeing your blog which said that you're a copywriter with TBWA.
Coming to the ad, I think much, much more could've been done. It's kinda flat, this one.
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
Jagjit sirf ek hi hai, ek hi. :) haha. Yes friend, you are right. I used to be in MICA earlier, now I am with TBWA.
Jaggy, MICA Ahmedabad
Thanks Harshik. I know, long way to go.
Jaggy, MICA Ahmedabad
Surely 'smart dogs' would piss all over a nice car as they would know that those drivers are idiots.
Its decent ad
there is an insight...
it's not for nothing they published it on the first page..:) congrats
a lot of ppl wish for tht...
And whts with the bad photoshop comments.. it's a copywriters master-of-two-skills ad.. give sum credit..
yah but instead of Hey shoo..
a warning or some thing would make sence
Hey and shoo the 2 words dont gotogethr
Not particularly sure about the smart dog angle... one thing you should always remember is the client's positioning...
Pedigree's general aim is to ensure man's best friend stays fit, healthy and happy.
The Aston with a getoutahere does not make the dog smart.
If you do want people to smile, regardless of the angle, go for really tongue-in-cheek, otherwise keep it straight.
And show a happy puppy because whatever you say it's pedigree, so where's the emotional attachment? You do not buy top-line dogfood if it doesn't stir up some emotions.
Shouldn't the post-it have: "Hey! Shoo!" rather than "Hey! ShoOo..."?
shouldn't you be doing something more useful, than writing such comments? no offence, but: jeeeez!
Well, this is useful, because copy is important in an ad; "Hey! Shoo!" gives the reader/viewer the impression that someone is telling the dog to go away, rather than "Hey! ShoOo..." which entails (to me) that there is no need to "shoo" the dog away.
it'n not a capital O in the middle. it's just handwritten.
' "Hey! Shoo!" gives the reader/viewer the impression that someone is telling the dog to go away, rather than "Hey! ShoOo..." which entails (to me) that there is no need to "shoo" the dog away.'
I don't get the big difference, sorry
Does someone get it?
Jaggy, MICA Ahmedabad
repetido el recurso
Lu*
Its a nice ad...look forward to more creatives.
Good one jaggy...it has some insight.
Happiness is nothing more than good health and a bad memory
~ deepak
jaggy boy... after a course with with MICA ur suppoed to be in a better thinktank than this.. nevertheless i've kinda jus had a stint wit mudra kolkata n trust me u guy in TBWA are way ahead of mudra... which one r u in btw... bombay/pune....???