Pedigree Dentastix: No bite, no info — Tennis ball

Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog’s senses. This means that if his teeth aren’t healthy he can’t bite it. 20% of his world is gone. That’s why the dog can’t understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Illustrator: Jennifer Taylor / Paper Dog Studio
Art Buyer: Marina Shponko
Client Service: Maria Ustkachkinseva
Published: April 2011

3 comments

salil.sharma's picture
salil.sharma
2288 pencils

cool idea

Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

Mais um All-Type, propagnada se fazendo com palavras!

Bob08's picture
Bob08
749 pencils

Too many words to help understand the message.

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