Pedigree Dentastix: No bite, no info — Sneakers

Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog’s senses. This means that if his teeth aren’t healthy he can’t bite it. 20% of his world is gone. That’s why the dog can’t understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Illustrator: Jennifer Taylor / Paper Dog Studio
Art Buyer: Marina Shponko
Client Service: Maria Ustkachkinseva
Published: April 2011

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9 comments

SoCH_TO's picture
SoCH_TO
953 pencils

I Like typography ...very cool work !!

Live with Passion

alecrespo's picture
alecrespo
151 pencils

very cool...

iamcreative's picture
iamcreative
262 pencils

Good typography...

ItMatters's picture
ItMatters
2171 pencils

Love the illustration. Idea is ok.

salil.sharma's picture
salil.sharma
2278 pencils

i love this one

el-que's picture
el-que
65 pencils

cool

wanna help a fellow? start with what's in your hand.

kleenex's picture
kleenex
26231 pencils

Nailed the font work.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Mais um All-Type, propagnada se fazendo com palavras!

Hadrons's picture
Hadrons
5743 pencils

nice concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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