Pedigree Dentastix Fresh: The freshest dog breath, Bruno

Fresher Breath than yours.

Dog owners all over the globe know that it’s called “dog breath” for a reason. You can’t go through the day having 2 to 3 meals, licking your fur, catching sticks, retrieving balls out of the lake, sniffing other dog’s butts, finding dead squirrels in the park, and then expect to have fresh breath. To smell fresh breath from a dog would be utterly surprising and take your breath away. This campaign amusingly captures the moment the owners realize how clean and fresh their dog’s breath is thanks to Pedigree Dentastix Fresh.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Directors: Marco Obermann, Achim Metzdorf
Art Directors: Zorica Micic, Christian El Asmar
Copywriter: Manu Manceda
Photographer: Murat Aslan
Art Buyers: Eva à Wengen, Birgit Paulat
Post-Production: Andreas Doria
Creative Managing Directors: Darren Richardson, Kristoffer Heilemann, Sebastian Hardieck
Published: March 2014

13 comments

Uncertain's picture
Uncertain
572 pencils

meh. it's no more than fine. Like First idea fine.

Uncertain | Assumption is the Mother of All Fuckups

NY Belfry's picture
NY Belfry
1045 pencils

For some reason at a distance, these characters remind me of something out of "Alien".

morse's picture
morse
16530 pencils

I've seen this meme before. Works for Pedigree.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobafett's picture
bobafett
1458 pencils

It looks like too many things i've seen!

feysal's picture
feysal
2548 pencils

it is a clever approach and it does give a spin on the visual. Good art direction.

groovy baby!

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Just putting a logo on a meme is a bit lazy, but in this case it doesn't even make sense. It would have been more appropriate for a client like Smint (Dog breath? try Smint etc.)

damnson's picture
damnson
9250 pencils

It sucks horribly bad. Using the mechanisms of funny internet pics is always bad.

An axe murderer of ads.

dvsn's picture
dvsn
24 pencils

Completely agree with you

hillmarky's picture
hillmarky
92 pencils

Hello forced digital composition, my old friend.

Caio89's picture
Caio89
446 pencils

Terrible.

kleenex's picture
kleenex
34135 pencils

not good imo.

Davy jones's picture
Davy jones
38 pencils

yeah.. i've seen this visual before ... lazy creative..#the only piretes is me

Marcao's picture
Marcao
2682 pencils

Bad.

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