Pedigree Dentastix Fresh: The freshest dog breath, Benny
Fresher Breath than yours.
Dog owners all over the globe know that it’s called “dog breath” for a reason. You can’t go through the day having 2 to 3 meals, licking your fur, catching sticks, retrieving balls out of the lake, sniffing other dog’s butts, finding dead squirrels in the park, and then expect to have fresh breath. To smell fresh breath from a dog would be utterly surprising and take your breath away. This campaign amusingly captures the moment the owners realize how clean and fresh their dog’s breath is thanks to Pedigree Dentastix Fresh.
Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Directors: Marco Obermann, Achim Metzdorf
Art Directors: Zorica Micic, Christian El Asmar
Copywriter: Manu Manceda
Photographer: Murat Aslan
Art Buyers: Eva à Wengen, Birgit Paulat
Post-Production: Andreas Doria
Creative Managing Directors: Darren Richardson, Kristoffer Heilemann, Sebastian Hardieck
Published: March 2014