Pedigree / Dentastix: Doggie dentures

Doggie dentures
Because brushing is just too hard.
Or, there's Dentastix:
The treat that's clinically proven to reduce up to 80% of tartar buildup.

Most dog owners never think about it, but oral care is actually incredibly important to dogs. Gum disease can lead to heart disease and all kinds of other serious problems. But who wants to see an ad campaign that shows tartar build up and red, painful gums? So we developed a more entertaining and engaging way to bring people into the conversation. Doggie Dentures. This ridiculous product helps us make the point that there are serious
consequences to not taking care of your dog's teeth, but in a much more entertaining way.

Advertising Agency: TBWA\Chiat|Day Los Angeles, USA
TBWA\CCO & Global Director Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Directors: Chris Adams, Margaret Keene
AD: Denise Zurilgen
CW: Eric Terchilla
Executive Agency Producer: Guia Iacomin
Agency Producer: Christopher Spencer
Production Co: MJZ
Director: Rocky Morton
Director of Photography: Kris Kachikas
Prod Co Producer: Helen Hollien
Editorial: Whitehouse
Editor: Dan Oberle
Asst Editor: Eileen Miraglia
Post Producer: Joni Wright
Color: CO3
Colorist: Mike Pethel
Music: Adam Goldman & Julian Wass
Audio Mixer: Rohan Young
VFX: The Mill
VFX Exec Producer: Sue Troyan
VFX Producer: Arielle Davis
Lead Flame: Billy Higgins
Flame Assist: Becky Porter
Lead CG: Steve Beck
CG: John Leonti
Photographer: Josh Withers / Arthaus
Retouching: Arthaus
Post Production: E Graphics
Art Producer: Marissa Serritella
Print Producer / Project Manager: Aliza Grover / Janet Perez
Account Team: Peter Bracegirdle, Claire Telling, Go Wakimoto, Rachelle Hedges
Planning: Oke Mueller, Rudi Anthony, Michelle Dickens

February, 2010


Bundy Agency's picture
Bundy Agency
597 pencils

i give the credits an 8
the explanation a 7
and the ad a 4

morse's picture
17026 pencils

Very funny dogs. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
5403 pencils

Feels very 1990's to me.

raghavendra's picture
232 pencils

dogs smile too...funny. very funny

hilazon's picture
150 pencils

not bad

Mandark's picture
407 pencils

this dog scares the crap out of me. i don't know why...though it does look's scary. the other dog looks better.

"U think it's perfect?! Press delete and start again!"

WillyLatasa's picture
616 pencils


"Bright ideas bring better results"

talyiana's picture
5 pencils

I think it's EXCELLENT! It definitely makes you look twice, and then come in for a closer look. Because of the good layout and great image, the message of the ad is very clear...that it has to do with teeth. Obviously, a good touch of humour has been inserted too! I LOVE it! Nice & clean layout too!

kagzmainah's picture
631 pencils


Tommy G.'s picture
Tommy G.
897 pencils

The first time I saw this idea in 1990 I thought it was funny, this is the the fifth I see the concept.

lucdesaulniers's picture
1145 pencils

They forgot to name the receptionist!!! She brought the coffee to the client during the brief...

rolling.stone's picture
2740 pencils

probably she would have refused their advances, thus she could not get named


~ Quite obviously, I have gathered no moss ! ~

Micky_g's picture
181 pencils


julian84's picture
102 pencils

i saw this type of execution done for a chewing gum ad in Colombia, instead of a dog it was a lion that had the perfect denture, just like all the dogs on this ad.

Guest's picture

In the Dentastix commercial what the breed is the dog that comes out chewing the dentastix the tri-color one?

Guest's picture

What a clever ad! I am going to go buy some now!

Log in or register to post comments