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Cow

Agency: 
Published/Aired: 
May 2011
14995
Description: 

Print advertisment created by BBDO, Russia for Pedigree, within the category: House, Garden.

Pedigree Jumbone Maxi. The longer lasting bone.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Directors: Elena Dozhdikova, Nikita Voblikov
Copywriter: DIma Nikolaev
Agency Producer: Marina Shponko
Account Director: Maria Ustkachkinseva

Comments (13)

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Manoma's picture
Manoma
Activity Score 1108

Mmmm...

Manoma's picture
Manoma
Activity Score 1108

Not very precise....

yesprabhakar's picture
yesprabhakar
Activity Score 72

What's "Longer Lasting" got to do with long legs.doesnt make any sense !!

HappyHour's picture
HappyHour
Activity Score 2381

A larger bone is probably going to last longer.

dean viii's picture
dean viii
Activity Score 1686

fail

Pincuid's picture
Pincuid
Activity Score 163

My guess is that they did the long legs because the product is called Jum-bone ...and dogs usually chew on animal bones (cow, sheep, etc). And with this representation they're trying to imply that their product will last as long as a huge cow bone. I don't think it's brilliant but it's not that bad either

luispiter's picture
luispiter
Activity Score 2756

jajajaja

ace85le's picture
ace85le
Activity Score 3935

I actually think they did alright. The product must have come in different flavors: pork, beef, lamb, etc. However the digital imaging is pretty weak.

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niniasufle's picture
niniasufle
Activity Score 407

It's like... first idea? just my guess

pierrelastname's picture
pierrelastname
Activity Score 2869

nothing new

Kriativity's picture
Kriativity
Activity Score 414

i meant next to next!

sukhdev's picture
sukhdev
Activity Score 148

dosent make sense to me.

iambusy's picture
iambusy
Activity Score 2219

first thought

busy.

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