Pedigree: Cat

With Omega-3 for a smarter puppy. Pedigree. We're for dogs.

To promote the importance of Omega 3 in Pedigree's puppy range, Colenso BBDO developed a series of posters. Each one shows how smarter dogs solve complex dog problems via a flow diagram.

Advertising Agency: Colenso BBDO, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director / Copywriter: Levi Slavin
Copywriter: Dave Govier
Agency Producer: Shayna Armstrong
Account manager: Dave Munn
Senior Account Director: Karla Fisher
Via: bestadsontv

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1 comment

AD-rian's picture
261 pencils

I actually like this series, yet I'm not sure why. It's not visually appealing. The idea is decent. Interesting...

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