Pedigree: Breath
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Advertising Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Photographer: Joseph Ford
22 Comments
Great!
not great!
Why?
why not?
Let's put it into context. This is either a direct to consumer campaign that will be targeted at pet owners or one that goes to vets. I have worked on some animal health campaigns and this isn't bad. I would love to hear why John Does and Guest Commenters think this is so bad.
Not every ad is a candidate for Cannes, nor should they be. The priority isn't turning on other creatives but rather actually selling the product. Too many anonymous posters disregard the role of the client here. Don't forget who pays your salary.
Because most of them are either still in school or in junior positions, frankly. Give them a few years to understand that it's not about them and it's not about Cannes, that it's about selling the client's product or service in a way that's one part imagination and one part information (and not just two parts of the former), and you'll probably find they think *much* differently.
For myself, I love the ads. I just have my usual gripe that the product is shoved into the corner and reduced in size so much that it looks like an afterthought. I'll be glad when that particular "trend" is over.
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No, I am not a media buyer.
Amen to that! i thought i was the only man against small logos/products on the right corner (like it was a formula, a riddle or somthing). IT's OVER YOU GUYS!!
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Change it, change it now coz they will tomorrow.
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Oops. That last guest comment was mine.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
Definitivamente NO.
Este tipo de carteles se pone para los extraños y el mal aliento lo vive más el dueño del perro.
Ilogico.
www.joancordoves.blogspot.com
I think these are great. If you ever had a dog with bad breath or diarrhea :) you will get it right a way.
I think it speaks well to the target audience, simple and witty.
Annya A.Uslontseva
Graphic Designer
www.auadesign.com
I think this stuff is no-way-awardable.
These signs normally say, Beware of Dog. Not Beware of the dog. It's a little detail, except when it's your campaign headline. That being said, it's fairly expected.
I hate to contradict my own sig, but this is actually an insightful comment. They do need to remove that extraneous word.
- The only thing rarer than a good ad is a good guest comment -
- The only thing more rare than a good ad is a good guest comment -
If I remember right, in France the sign says "Attention chien méchant", so -- again -- we can possibly write this off to just a bad translation done for this site.
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No, I am not a media buyer.
THE WORST CAMPAIGN HAVE EVER SEEN FROM TBWA PARIS..... IS THOUSAND TIMES USED THE RESOURCE. BOARING !!
Here should be a rule.... before complaining about an ad you should show the rest your own work !! :D....
i like it, it works for me
Because most of them are either still in school or in junior positions, frankly. Give them a few years to understand that it's not about them and it's not about Cannes
“Difference between Marketing, PR, Advertising, and Branding: a brilliant illustration” — Many companies i meet want to do Marketing, PR, advertising and Branding but very little know the difference. Here is a brilliant visual illustration i shamelessly copied from Pronet Advertising. They should have added one more illustrating Viral Marke...frasi
If I remember right, in France the sign says "Attention chien méchant", so -- again -- we can possibly write this off to just a bad translation done for this site.