Pedigree: Breath

For impeccable oral and dental hygiene, try Pedigree Dentastix.
Pedigree. Take care of your dog's problems.

Advertising Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Photographer: Joseph Ford

19 comments

Guest's picture
Guest

Great!

john doe's picture
john doe
1571 pencils

not great!

snolet's picture
snolet
104 pencils

Why?

Guest's picture
Guest

why not?

Guest's picture
Guest

Let's put it into context. This is either a direct to consumer campaign that will be targeted at pet owners or one that goes to vets. I have worked on some animal health campaigns and this isn't bad. I would love to hear why John Does and Guest Commenters think this is so bad.

Not every ad is a candidate for Cannes, nor should they be. The priority isn't turning on other creatives but rather actually selling the product. Too many anonymous posters disregard the role of the client here. Don't forget who pays your salary.

SeanMartin's picture
SeanMartin

Because most of them are either still in school or in junior positions, frankly. Give them a few years to understand that it's not about them and it's not about Cannes, that it's about selling the client's product or service in a way that's one part imagination and one part information (and not just two parts of the former), and you'll probably find they think *much* differently.

For myself, I love the ads. I just have my usual gripe that the product is shoved into the corner and reduced in size so much that it looks like an afterthought. I'll be glad when that particular "trend" is over.

--------------------------

No, I am not a media buyer.

Favete's picture
Favete
365 pencils

Amen to that! i thought i was the only man against small logos/products on the right corner (like it was a formula, a riddle or somthing). IT's OVER YOU GUYS!!

Dale's picture
Dale
370 pencils

Oops. That last guest comment was mine.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

ORISHAS76's picture
ORISHAS76
344 pencils

Definitivamente NO.
Este tipo de carteles se pone para los extraños y el mal aliento lo vive más el dueño del perro.
Ilogico.

annasamara's picture
annasamara
79 pencils

I think these are great. If you ever had a dog with bad breath or diarrhea :) you will get it right a way.
I think it speaks well to the target audience, simple and witty.

Annya A.Uslontseva
Graphic Designer

www.auadesign.com

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

I think this stuff is no-way-awardable.

Guest's picture
Guest

These signs normally say, Beware of Dog. Not Beware of the dog. It's a little detail, except when it's your campaign headline. That being said, it's fairly expected.

Dale's picture
Dale
370 pencils

I hate to contradict my own sig, but this is actually an insightful comment. They do need to remove that extraneous word.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

SeanMartin's picture
SeanMartin

If I remember right, in France the sign says "Attention chien méchant", so -- again -- we can possibly write this off to just a bad translation done for this site.

--------------------------

No, I am not a media buyer.

Guest's picture
Guest

THE WORST CAMPAIGN HAVE EVER SEEN FROM TBWA PARIS..... IS THOUSAND TIMES USED THE RESOURCE. BOARING !!

Guest's picture
Guest

Here should be a rule.... before complaining about an ad you should show the rest your own work !! :D....

Guest's picture
Guest

i like it, it works for me

Guest's picture
Guest

Because most of them are either still in school or in junior positions, frankly. Give them a few years to understand that it's not about them and it's not about Cannes

Guest's picture
Guest

If I remember right, in France the sign says "Attention chien méchant", so -- again -- we can possibly write this off to just a bad translation done for this site.

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