Pedigree: Bonsai

Complete nutrition, whatever their size.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Director: Glenn Jeffery
Art Director: Francois Boshoff
Copywriter: Tasha Hodgson
Published: March 2008

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12 comments

Prof's picture
Prof
1453 pencils

Bleh...

Quite really.

misterpanda's picture
misterpanda
282 pencils

bad photoshop

dasgoodads's picture
dasgoodads
101 pencils

The dog's so small that he peed on the tree? Is that it?

DagAds's picture
DagAds
2 pencils

HeeHee!! Nice.

purplerodent's picture
purplerodent
123 pencils

Mindhunter: WTF

Mindhunter

RM's picture
RM
419 pencils

The puddle o piss is so small, you can barely notice it, the art director is having a good ol wank on this one, also does it mean a dog is healthy if it pisses on a tree? Pls explain...

Looks like an ad!

simon.gross's picture
simon.gross
541 pencils

Unfortunately all the visual is telling me is that a miniature dog pissed on a miniature tree. And nothing, whatsoever, about nutrition. For this ad not to suck, there needs to be a connection.

MCP's picture
MCP
231 pencils

How does Volcano get to do ads for Pedigree when the brand is globally aligned with TBWA???

silvertongue's picture
silvertongue
549 pencils

Because it's part of the pre-Loeries scamfest.

Jesterboy's picture
Jesterboy
29 pencils

huh?

smilepig's picture
smilepig
254 pencils

I THINK THEY JUST WANNA SAY " PEDIGREE HAS THE FOOD FOR SMALL DOG"

jaya singh's picture
jaya singh
14 pencils

Need clarification.........

Jaya Singh

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