17 comments

Slashh's picture
Slashh
294 pencils

Whatever.

ivan's picture
ivan

I'm guessing you're not a dog owner.

Ivan Raszl, admin of AotW

Tron's picture
Tron
174 pencils

why does this ad have a humorous tone. in my opinion, its a serious topic that should have been art directed similarly.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Personally, I don't have a problem with the tonality of this ad. It's a little jocular, sure, but I don't think it's inappropriate humor. It clearly illustrates the issue that many of us probably already know.
The word "tips" is being misinterpreted by some and it would have been perfectly fine with the old "more information."

I used to live in a very "canine-friendly(infested)" neighborhood. And they would just go haywire come fireworks season.

With their relatively new tagline (although, I thought it was "Dogs rule.") and their animal rights advocate stance, it's a well branded message that I think will resonate with the target.

slurpy's picture
slurpy
12 pencils

Besides the relevance, it's same thought as soundproof glass campaign innit?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

It could be an advert for dog laxatives instead.

returntosender's picture
returntosender
42 pencils

The idea to modify the dimension of things that matter is so abused...Got sick of it.

Steeef's picture
Steeef
135 pencils

I lIKE...

mrtalented's picture
mrtalented
2175 pencils

visit the web for tips to torture your dogs? lame baseline.

SL's picture
SL
80 pencils

Visit pedigree for tips? TIPS!!? ^I agree, wrong word, surely!

ivan's picture
ivan

Maybe tips to protect your dog. Tips on how to avoid the dog going crazy during the fireworks season. If you had a dog in such a situation, you know its a major issue.

Ivan Raszl, admin of AotW

whitespace's picture
whitespace
1953 pencils

Dang. The have the very product I want but no contact info.

Slashh's picture
Slashh
294 pencils

You want a giant fire cracker?

Beatboxer's picture
Beatboxer
1519 pencils

Buggers, and ad for dog laxatives? I like it a lot!!!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Thanks!

BUGGERS

Edsard's picture
Edsard
156 pencils

Nice guys, but to me it's just the famous 'soundproof windows' campaign in reverse.

Sven Gali's picture
Sven Gali
845 pencils

nice visual, but it doesn't have the damaging impact it should have

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