Agency Network: 
May 2010

Print advertisment created by TBWA, United States for Pedigree, within the category: House, Garden.

Advertising Agency: TBWA\Chiat|Day Los Angeles, USA
TBWA\CCO & Global Director Media Arts: Lee Clow

Chief Creative Officer: Rob Schwartz

Group Creative Directors: Chris Adams, Margaret Keene

AD: Jera Mehrdad, Vlad Ivangorodsky
Copywriter: Marcin Markiewicz

Executive Agency Producer: Guia Iacomin

Agency Producer: Lizzie Marcy
Assistant Producer: Stacy Torres
Senior Art Producer: Marissa Serritella

Print Producer / Project Manager: Aliza Grover, Janet Perez

Comments (10)

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akshaysrikar's picture
Activity Score 420

dogs rule alrite... anyways, this ad definitely creates sympathy. nice copy too.

madamejoshi's picture
Activity Score 6

Love the copy! Gave me goose flesh

Dzsoi's picture
Activity Score 8532

Good approach, lovely copy (I only dislike the repetition 'tales to tell, stories to write', you don't need that "emotional kneading" when you're pulling the right cords if you know what I mean - IMHO 'tales to tell.' is perfectly enough, keep sentences as short as possible).

dreadboy's picture
Activity Score 413

He may be small, but you should see his heart would have been more than enough for me. Spine's still shivering watching the art.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

keithstoeckeler's picture
Activity Score 425

Great copy. These ads always hook me, and rightfully so.

the_guest's picture
Activity Score 175


shitmonk's picture
Activity Score 465

starts out good but turns into bs in the end, says "buy pedigree so we donate to shelter dogs"
i donate to shelter dogs without buying crap dog food, dogs are wiser than people who thot about this.
help you help dogs. GTFO! i hate this.
keep the first part only and make it just a social call, than it works.

the_guest's picture
Activity Score 175

oh god, you're actually right! it seemed so obvious to me that this ad was for a social campaign that I didn't even checked the client!
too bad...

hufflepoff's picture
Activity Score 430

Great copy, good angle.

velle's picture
Activity Score 1550

some of the great loves of my life have been shelter dogs
i dont care much for pedigree but ill buy a pack or two just to support