Pedigree: Adoption

Advertising Agency: TBWA\Chiat|Day Los Angeles, USA
TBWA\CCO & Global Director Media Arts: Lee Clow

Chief Creative Officer: Rob Schwartz

Group Creative Directors: Chris Adams, Margaret Keene

AD: Jera Mehrdad, Vlad Ivangorodsky
Copywriter: Marcin Markiewicz

Executive Agency Producer: Guia Iacomin

Agency Producer: Lizzie Marcy
Assistant Producer: Stacy Torres
Senior Art Producer: Marissa Serritella

Print Producer / Project Manager: Aliza Grover, Janet Perez

May 2010


akshaysrikar's picture
420 pencils

dogs rule alrite... anyways, this ad definitely creates sympathy. nice copy too.

madamejoshi's picture
6 pencils

Love the copy! Gave me goose flesh

Dzsoi's picture
8001 pencils

Good approach, lovely copy (I only dislike the repetition 'tales to tell, stories to write', you don't need that "emotional kneading" when you're pulling the right cords if you know what I mean - IMHO 'tales to tell.' is perfectly enough, keep sentences as short as possible).

dreadboy's picture
413 pencils

He may be small, but you should see his heart would have been more than enough for me. Spine's still shivering watching the art.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

keithstoeckeler's picture
425 pencils

Great copy. These ads always hook me, and rightfully so.

the_guest's picture
175 pencils


checkhill's picture
465 pencils

starts out good but turns into bs in the end, says "buy pedigree so we donate to shelter dogs"
i donate to shelter dogs without buying crap dog food, dogs are wiser than people who thot about this.
help you help dogs. GTFO! i hate this.
keep the first part only and make it just a social call, than it works.

the_guest's picture
175 pencils

oh god, you're actually right! it seemed so obvious to me that this ad was for a social campaign that I didn't even checked the client!
too bad...

hufflepoff's picture
430 pencils

Great copy, good angle.

velle's picture
1550 pencils

some of the great loves of my life have been shelter dogs
i dont care much for pedigree but ill buy a pack or two just to support

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