Pedestrian Council of Australia: Family, 3

Pedestrian Council of Australia: Family, 3
Average: 5 (21 votes)

Kill a kid. Kill a family. Slow down in school zones.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave

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20 comments

Notorious's picture
629 pencils
NotoriousSaturday, July 4, 2009 - 15:30

I do not phucking get it. It's TOOO plain but not simple.

outsmart me, if you can

houqiaoli's picture
60 pencils
houqiaoliSaturday, July 4, 2009 - 23:28

the execution is not as strong as the copy...not that serious

tirthomitro's picture
2254 pencils
tirthomitroSunday, July 5, 2009 - 12:41

yeah, the copy - a motherhood statement of sorts - is way too good than the visual interpretation

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
GuestSunday, July 5, 2009 - 14:21

I think this is too much. Too literal. The concept is "ok" but you needed an excellent execution and this is not one...

Guest's picture
GuestMonday, July 6, 2009 - 10:56

it made me smile...and the message isn't exactly funny.
Bad exexcution, right message

Guest's picture
GuestMonday, July 6, 2009 - 11:29

The proportions between the car and the people are completely off.

she_kai's picture
223 pencils
she_kaiTuesday, July 7, 2009 - 04:22

kill a team , kill a agency.Show down in rubbish heap
sorry, am i talking straight too much?

Guest's picture
GuestTuesday, July 7, 2009 - 04:29

got gold at cannes douchebags, as usual the comments on this blog are lame, why does anyone
post their work on here?

Ochuko's picture
34 pencils
OchukoTuesday, July 7, 2009 - 10:40

What gold? Must have been awarded by deuchsbags like you, guest.

knockout3's picture
56 pencils
knockout3Tuesday, July 7, 2009 - 16:05

Awesome!!

Guest's picture
GuestTuesday, July 7, 2009 - 20:38

gold in press Ochuko you douchbag. looking forward to you knocking our socks off one day, thanks for making me laugh.

Guest's picture
GuestThursday, July 9, 2009 - 02:40

I think i prefer the opinion of the Cannes judges than from you wannabes.
A well deserved gold!!

Ure.

Guest's picture
GuestThursday, July 9, 2009 - 14:41

I thought the car was parked.

Guest's picture
GuestFriday, July 10, 2009 - 13:35

Copy is very good, execution is good, but could be better or different.

Guest's picture
GuestSaturday, July 11, 2009 - 13:28

If i was to make a constuctive comment about this ad

perhaps it would be good to have a SCHOOL in the background???
it might make the execution a little more punchy.

Mark Andersen Marketing QLD

bvital's picture
198 pencils
bvitalFriday, August 21, 2009 - 18:18

i dont c any school around or a school sign..........

bvital
http://be.net/javednz

Guest's picture
GuestThursday, October 29, 2009 - 18:20

the smoke needs more work

zephyr7884's picture
49 pencils
zephyr7884Wednesday, January 6, 2010 - 02:48

they fell funny..

Johnny Torpedo's picture
2 pencils
Johnny TorpedoSunday, March 7, 2010 - 14:02

I get it, they're showing the progression of when the kid got hit and flew 15 feet, except replacing him with his parents. But it would be better with

a. a crosswalk

and

b. a school or playground

JeffP's picture
824 pencils
JeffPThursday, April 21, 2011 - 15:02

That child lying on the tarmac really resonates. The flying parents not so.