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Published/Aired: 
July 2009
Description: 

Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave

Print advertisment created by Saatchi & Saatchi, Australia for Pedestrian Council of Australia, within the category: Public Interest, NGO.

Kill a kid. Kill a family. Slow down in school zones.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana

Comments (20)

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Highest Rated

JeffP's picture
JeffP
Activity Score 810

That child lying on the tarmac really resonates. The flying parents not so.

Notorious's picture
Notorious
Activity Score 666

I do not phucking get it. It's TOOO plain but not simple.

outsmart me, if you can

houqiaoli's picture
houqiaoli
Activity Score 60

the execution is not as strong as the copy...not that serious

tirthomitro's picture
tirthomitro
Activity Score 2758

yeah, the copy - a motherhood statement of sorts - is way too good than the visual interpretation

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

I think this is too much. Too literal. The concept is "ok" but you needed an excellent execution and this is not one...

Guest's picture
Guest

it made me smile...and the message isn't exactly funny.
Bad exexcution, right message

Guest's picture
Guest

The proportions between the car and the people are completely off.

she_kai's picture
she_kai
Activity Score 221

kill a team , kill a agency.Show down in rubbish heap
sorry, am i talking straight too much?

Guest's picture
Guest

got gold at cannes douchebags, as usual the comments on this blog are lame, why does anyone
post their work on here?

Ochuko's picture
Ochuko
Activity Score 34

What gold? Must have been awarded by deuchsbags like you, guest.

knockout3's picture
knockout3
Activity Score 56

Awesome!!

Guest's picture
Guest

gold in press Ochuko you douchbag. looking forward to you knocking our socks off one day, thanks for making me laugh.

Guest's picture
Guest

I think i prefer the opinion of the Cannes judges than from you wannabes.
A well deserved gold!!

Ure.

Guest's picture
Guest

I thought the car was parked.

Guest's picture
Guest

Copy is very good, execution is good, but could be better or different.

Guest's picture
Guest

If i was to make a constuctive comment about this ad

perhaps it would be good to have a SCHOOL in the background???
it might make the execution a little more punchy.

Mark Andersen Marketing QLD

bvital's picture
bvital
Activity Score 198

i dont c any school around or a school sign..........

Guest's picture
Guest

the smoke needs more work

zephyr7884's picture
zephyr7884
Activity Score 52

they fell funny..

Johnny Torpedo's picture
Johnny Torpedo
Activity Score 2

I get it, they're showing the progression of when the kid got hit and flew 15 feet, except replacing him with his parents. But it would be better with

a. a crosswalk

and

b. a school or playground

JeffP's picture
JeffP
Activity Score 810

That child lying on the tarmac really resonates. The flying parents not so.

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