Pedestrian Council of Australia: Family, 3

Kill a kid. Kill a family. Slow down in school zones.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave

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Notorious's picture
631 pencils

I do not phucking get it. It's TOOO plain but not simple.

outsmart me, if you can

houqiaoli's picture
60 pencils

the execution is not as strong as the copy...not that serious

tirthomitro's picture
2724 pencils

yeah, the copy - a motherhood statement of sorts - is way too good than the visual interpretation

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I think this is too much. Too literal. The concept is "ok" but you needed an excellent execution and this is not one...

Guest's picture

it made me smile...and the message isn't exactly funny.
Bad exexcution, right message

Guest's picture

The proportions between the car and the people are completely off.

she_kai's picture
221 pencils

kill a team , kill a agency.Show down in rubbish heap
sorry, am i talking straight too much?

Guest's picture

got gold at cannes douchebags, as usual the comments on this blog are lame, why does anyone
post their work on here?

Ochuko's picture
34 pencils

What gold? Must have been awarded by deuchsbags like you, guest.

knockout3's picture
56 pencils


Guest's picture

gold in press Ochuko you douchbag. looking forward to you knocking our socks off one day, thanks for making me laugh.

Guest's picture

I think i prefer the opinion of the Cannes judges than from you wannabes.
A well deserved gold!!


Guest's picture

I thought the car was parked.

Guest's picture

Copy is very good, execution is good, but could be better or different.

Guest's picture

If i was to make a constuctive comment about this ad

perhaps it would be good to have a SCHOOL in the background???
it might make the execution a little more punchy.

Mark Andersen Marketing QLD

bvital's picture
198 pencils

i dont c any school around or a school sign..........

Guest's picture

the smoke needs more work

zephyr7884's picture
52 pencils

they fell funny..

Johnny Torpedo's picture
Johnny Torpedo
2 pencils

I get it, they're showing the progression of when the kid got hit and flew 15 feet, except replacing him with his parents. But it would be better with

a. a crosswalk


b. a school or playground

JeffP's picture
810 pencils

That child lying on the tarmac really resonates. The flying parents not so.

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