Pedestrian Council of Australia: Family, 3
Kill a kid. Kill a family. Slow down in school zones.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave
20 Comments
I do not phucking get it. It's TOOO plain but not simple.
outsmart me, if you can
the execution is not as strong as the copy...not that serious
yeah, the copy - a motherhood statement of sorts - is way too good than the visual interpretation
they showed me a picture & i laughed
dignity has never been photographed
I think this is too much. Too literal. The concept is "ok" but you needed an excellent execution and this is not one...
it made me smile...and the message isn't exactly funny.
Bad exexcution, right message
The proportions between the car and the people are completely off.
kill a team , kill a agency.Show down in rubbish heap
sorry, am i talking straight too much?
got gold at cannes douchebags, as usual the comments on this blog are lame, why does anyone
post their work on here?
What gold? Must have been awarded by deuchsbags like you, guest.
Awesome!!
gold in press Ochuko you douchbag. looking forward to you knocking our socks off one day, thanks for making me laugh.
I think i prefer the opinion of the Cannes judges than from you wannabes.
A well deserved gold!!
Ure.
I thought the car was parked.
Copy is very good, execution is good, but could be better or different.
If i was to make a constuctive comment about this ad
perhaps it would be good to have a SCHOOL in the background???
it might make the execution a little more punchy.
Mark Andersen Marketing QLD
i dont c any school around or a school sign..........
bvital
http://be.net/javednz
the smoke needs more work
they fell funny..
I get it, they're showing the progression of when the kid got hit and flew 15 feet, except replacing him with his parents. But it would be better with
a. a crosswalk
and
b. a school or playground
That child lying on the tarmac really resonates. The flying parents not so.