Pedestrian Council of Australia: Family, 1
Kill a kid. Kill a family. Slow down in school zones.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave
Comments
This ad reminds me of balling. I believe this ad promotes playing car-balling.
outsmart me, if you can
Disturbing... I like it!
excellent.
Such a stupid campaign winning Cannes! Shame on Cannes!
i agree with u
hit from back of the car?! What the f**k~~~
the car's apparently hit them and moved . . .
Hit from front nutty!
It is a nice ad.
Really it's a stupid campaign..!
Looks so fake... poor retouching ; (
withalltherespects
i cant find out the school zone out of three visuals...
great concept, bad execution ... bad art work,
man they really get to the point in safety ads in austrailia
you should have zebra mark on the road. thats when it will have more impact, the child is not supposed to cross along where there is no mark, that is another education for the child. good stuff anyway
it's about school zones, not pedestrian crossings.
great, true,
Oh, I was going to kill a kid, but then I thought, OMFG, that kid probably has a family, so I like, shouldn't kill him. Is that the logic here?
The line is good, the art needs so much work... the execution isn't dramatic (Like it should be), also it's poorly detailed, shadows are absurd, lighting logic is completely ignored.. sorry fellow art director, you need more practice.
:::MARK3R:::
Controversial.
Hey Mark3r,
The art director won a Gold Cannes Lion for this campaign.
I think he needs to be anything but sorry.
What have you won?
Pete
pete,
if you know anything about awards...especially cannes...you'd know there's more than just good old fashioned judging...politics galore. The Aussie's ruled this year...lobbies work. I think many memeber of AOTW can attest to this.
Disturbing but I guess that's what they were going for...
this looks like road safety ad. people crossin gettin hit by the car.... no clear message conveyed. sorry
No theres a clear message some people are too thick to absorb
Poor retouching :( copywriting is good anyway
they got hit from the front and went over...they didn't get hit from the back hence the skid marks.
its showing that phyiscally u killed a kid emotionaly u killed the whole family.
the car didn't brake until after hitting the kid.. obviously the driver is under the influence of narcotics and this ad is promoting the use of drugs while driving
Is that shopped? I saw something ostentatious on www.oakleafmarket.com that reminds me of it.
Kill a kid, kill a family? DON'T MIND IF I DO!
Worst photoshop ever.
Now lets see you do that with a real product and a real brand. PS advertising is easy and shouldn't be eligible for awards.
I agree with most others, the idea was good on paper but whoever put this together just isn't very good at visualization. Shadows don't become less opaque the further away the subject is from the ground, just look at the tree in the background for crying out loud. I think it would make more sense if this was happening off the other end of the vehicle, most people bounce off cars rather than go flying above and over them, was the kid jumping across the street? Just ridiculous.
Good Idea... n Art Direction.... But when flying there should be motion blur when flying & Dirt or smoke from rear tire looks easily artificial ! Over all good retouching.
Good Idea... n Art Direction.... But when flying there should be motion blur when flying & Dirt or smoke from rear tire looks easily artificial ! Over all good retouching.
too gruesome. this aint communication !
Not a big fan of the processing. But I like the idea.
http://akshatgait.com
JUST SO SO
I think I need a shrink, cause this ad made me laugh out loud...
Are we still in the school?
Regards
J K Ghadiali
clear idea. good writing. poor retouching. did it deserve a gold lion? that's as subjective as the business itself.
DONT BUY THIS CAR
YOU WILL KILL PEOPLE
Congratulations....
Really has to be d winninig entry,
you can send the same entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.
The winner gets to win a cash of US $ 11,000. there is no entry fee for this.
Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.
u can visit www.concernedcommunicatoraward.org for more details.
I thought this was rather direct and easy to understand.
I like the overall art direction too :)
great idea, huge impact. Screw you loosers who just complain about other ppl work...
Cheers from Brazil!
pls. appreciate the winner
join the competition, and then, do your best!
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