Pedal with Pride: Destiny

Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride - a part of Tour De India 2012 Cyclothon - is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.

Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi
Published: February 2011

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1 comment

DEVILS eYe_01's picture
DEVILS eYe_01
64 pencils

other two ads were better in terms of visuals to match the concept!

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