Pedal with Pride: Childhood

Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride - a part of Tour De India 2012 Cyclothon - is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.

Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi
Published: February 2011

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6 comments

kleenex's picture
kleenex
28640 pencils

nice idea.

Hadrons's picture
Hadrons
5743 pencils

Love the copy. The concept is noble, wish them good luck!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ace85le's picture
ace85le
3939 pencils

Everything about this campaign is mediocre at best.

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Milan Solanki's picture
Milan Solanki
986 pencils

anything for good cause is better than the best.

_tj_'s picture
_tj_
133 pencils

Good cause aside, the punctuation police cannot sit idly by.

Why are you putting. A period in the middle of your sentence?

Michaelsmagic's picture
Michaelsmagic
261 pencils

cood copy,and the visual is infectious

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