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Childhood

Agency Network: 
Published/Aired: 
February 2011
Description: 

Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride - a part of Tour De India 2012 Cyclothon - is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.

Print advertisment created by The Red Wine Stain, India for Pedal with Pride, within the category: Public Interest, NGO.

Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi

Comments (6)

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kleenex's picture
kleenex
Activity Score 49010

nice idea.

Hadrons's picture
Hadrons
Activity Score 6041

Love the copy. The concept is noble, wish them good luck!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ace85le's picture
ace85le
Activity Score 3935

Everything about this campaign is mediocre at best.

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Milan Solanki's picture
Milan Solanki
Activity Score 994

anything for good cause is better than the best.

_tj_'s picture
_tj_
Activity Score 133

Good cause aside, the punctuation police cannot sit idly by.

Why are you putting. A period in the middle of your sentence?

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

cood copy,and the visual is infectious

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