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Widow

Agency: 
Published/Aired: 
April 2012
Description: 
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Copywriters: Nkanyezi Masango, Werner Marais
Art Director: Ntobeko Ximba
Account Director: Ashleigh Lambert
Photographer: Antonia Steyn
Stills Producer: Ashleigh Hamilton

Comments (3)

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Highest Rated

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

they're not saying if you use your bicycles you won't be in an accident. they're saying keep at least 1.5 meters between your car and a cyclist so you don't hit them and kill them. but it might not be that clear

Always try to be unique even when forced to conform.

kalankji's picture
kalankji
Activity Score 229

nice campaign

shahidali's picture
shahidali
Activity Score 4069

May I humbly say 'Rubbish'? There are numerous better reasons for cycling than an accident. What were you all thinking?

shahid

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

they're not saying if you use your bicycles you won't be in an accident. they're saying keep at least 1.5 meters between your car and a cyclist so you don't hit them and kill them. but it might not be that clear

Always try to be unique even when forced to conform.

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