Pearl Izumi: Motion Stroller

Run Faster
Mommy’s got a new pair of shoes. With Project E:MOTION as the master of your gait, you’ll fly from the word “go.” Our unique midsole design smoothes out your stride in an utterly efficient manner. As you need less energy to move your legs forward, your only choice will be to run faster. Sure, this might terrify some, but don’t let that slow you down. Run like an animal.

Advertising Agency: Genesis Inc., USA
Creative Director: Olaf Richter
Copywriter: Joel Barnard
Photographer: Jamie Kripke
Designers: David Barona, Jon Loether
Account Director: Jenni Hamilton

April 2013