Pearl Izumi E:Motion: Break Up

Run Faster
Breaking up is hard to do. Yet Project E:MOTION wasn’t engineered to console dead weight. With a unique midsole design that smoothes out your stride in a highly efficient manner, you’ll be catapulted into your zone, and feel like you could stay there forever. Alone, of course. Don’t worry though, there are plenty of other fish in the sea...who can run like an animal.

Advertising Agency: Genesis Inc., USA
Creative Director: Olaf Richter
Copywriter: Joel Barnard
Photographer: Jamie Kripke
Designers: David Barona, Jon Loether
Account Director: Jenni Hamilton
Published: April 2013

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