Everyone who reads this book will die.
But the more who read it, the less will die because of violence.
You can’t avoid death. Such is life. But you can fight to avoid violence as the cause of death or the reason for pain and agony. This week all 16-yearolds in Sween will receive the book Peace! by mail. In it we have collected 100 voices: writers, photographers, artists, soldiers, politicians, kids and adults, that all share their feelings about the violence that is becoming a more and more common feature in the day to day life. What they’re saying, shouting, or sometimes only whispering, is one and the same: There must be an alternative. Read the book and make sure that the voices against violence never go quiet. Because if they do, we have failed. www.peacepower.se
Print advertisment created by Grey, Sweden for Peace!, within the category: Media.
Art Directors: Daniel Backman, Sten Åkerblom, Gustav Westman, Christopher Hansby and Richard Landérus
Copywriters: Marcus Nyström, Josefine Adner, Peder Ernroth
Head of digital: David Schwieler
Graphic Designer: Sara Bellafesta
Account executive: Johanna Jöhncke
Photographer: Alexander Crispin
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More