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Everyone who reads this book will die

Agency: 
Published/Aired: 
September 2009
Description: 

Everyone who reads this book will die.
But the more who read it, the less will die because of violence.
You can’t avoid death. Such is life. But you can fight to avoid violence as the cause of death or the reason for pain and agony. This week all 16-yearolds in Sween will receive the book Peace! by mail. In it we have collected 100 voices: writers, photographers, artists, soldiers, politicians, kids and adults, that all share their feelings about the violence that is becoming a more and more common feature in the day to day life. What they’re saying, shouting, or sometimes only whispering, is one and the same: There must be an alternative. Read the book and make sure that the voices against violence never go quiet. Because if they do, we have failed. www.peacepower.se

Comments (20)

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Highest Rated

barbe's picture
barbe
Activity Score 102

Great headline that pulls you straight in. Confusing body copy that pulls you straight back out.

Guest's picture
Guest

if u is so philosophic like in the headline u should know that u cant avoid violence as well, its all human.

dsklan's picture
dsklan
Activity Score 1926

if u is so philosophic like in the headline u should know that u cant avoid violence as well, its all human.

yvzhn's picture
yvzhn
Activity Score 97

I like the copy, I like the layout and design but I can not understand this:
Art Directors: Daniel Backman, Sten Åkerblom, Gustav Westman, Christopher Hansby and Richard Landérus
Copywriters: Marcus Nyström, Josefine Adner, Peder Ernroth

5 persons for art direction, 3 persons for copy.

Guest's picture
Guest

whats the problem? one art director for the headline - one art director for the subline - one art director for the copy - one art director for the www. - one art director for the project line

shahidali's picture
shahidali
Activity Score 4069

the lead copy is very good and contains the twist to pull the viewer to the detail. but the explanation somehow pushed me to despair. (in fact, even this copy also has been used earlier several times. However, a good/appropriate use of the twist could do better)

shahid

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Catches atention, good txt.

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silvi's picture
silvi
Activity Score 4172

I don´t like the layout.

wearmysocks's picture
wearmysocks
Activity Score 1085

Three copywriters and I spotted three typos in the body copy in 30 seconds. Well done.

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Energizer Bunny arrested, charged with battery.

wearmysocks's picture
wearmysocks
Activity Score 1085

Actually four. Five if I'm being a hard-ass.

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Energizer Bunny arrested, charged with battery.

tantrik_indian's picture
tantrik_indian
Activity Score 953

Who is the ad intended for? The Subhead is totally confusing. Perhaps the subhead should be: Yes, we all die. But less of you who read the book will die of violence.

~~this paranoid survived!~~

Klidesign's picture
Klidesign
Activity Score 209

I like it. Attention grabber copy and clean design. Works for me.

Guest's picture
Guest

HA!! good one

nepstein's picture
nepstein
Activity Score 197

Nice. It's basic but it definitely gets the point across. Only thing that needs work is the body text. First paragraph is not indented while the rest are. There's a widow in one paragraph and it just looks awkward as an overall form. Justified + no paragraph breaks would've been better.

Guest's picture
Guest

danish avant garde cinema can be so uncompromisingly self-serious.

billtiyu's picture
billtiyu
Activity Score 27

great headline! got my attention even during thumbnail view. :)

Chopper's picture
Chopper
Activity Score 1015

Yeah.

Guest's picture
Guest

I agree on the typos. It also does read well and the leading looks off. But the idea was good and the design I like. It's clean.

Guest's picture
Guest

the sub head should have been "death is inevitable"

Guest's picture
Guest

the sub head is a bizarre construct....

barbe's picture
barbe
Activity Score 102

Great headline that pulls you straight in. Confusing body copy that pulls you straight back out.

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