Paws for the Cause: Playing dead
Keep them alive so they can keep playing dead.
Dog owners can't always afford the surgeries their pets need. Paws for the cause is a new charity that helps raise money to pay for these life-dependent surgeries.
Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Directors: Chris Harrison, Hayes Steinberg, Ian Mackellar
Art Director: Chris Harrison
Copywriter: Hayes Steinberg
Photographers: Philip Rostron, Instil Productions
Typographer: Brad Pickard
Digital Imaging: Mike Halbwachs, Jorge Chaves, Brad Pickard
Published: July 2011