Playing dead

Agency Network: 
July 2011

Dog owners can't always afford the surgeries their pets need. Paws for the cause is a new charity that helps raise money to pay for these life-dependent surgeries.

Print advertisment created by Bensimon Byrne, Canada for Paws for the Cause, within the category: House, Garden.

Keep them alive so they can keep playing dead.

Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Directors: Chris Harrison, Hayes Steinberg, Ian Mackellar
Art Director: Chris Harrison
Copywriter: Hayes Steinberg
Photographers: Philip Rostron, Instil Productions
Typographer: Brad Pickard
Digital Imaging: Mike Halbwachs, Jorge Chaves, Brad Pickard

Comments (5)

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JosephTBWA's picture
Activity Score 51

Even weaker.

alexmancan101's picture
Activity Score 46

Almost as weak as your ability to crop a decent pic. Oh wait, the line is good you're just a dick.

Billoughsby's picture
Activity Score 5144

Least successful headline in the series, for me.

That's it.

RadoubleJu's picture
Activity Score 152

I do not agree, for any owner the mentioned behavior of their pet is amusing and sweet. I personally like this series.

Make it simple..

Billoughsby's picture
Activity Score 5144

I dislike this single headline, not the series. I am sure any pet owner agrees. ;)

That's it.